Course Details
Course Code: ENTR630 Course ID: 4582 Credit Hours: 3 Level: Graduate
This course examines the marketing process and components of a successful marketing strategy for starting and growing a successful entrepreneurial venture. Students learn about the evolving practice of marketing and the potential for entrepreneurial thinking. Focal points range from issues with conventional marketing paradigms to the development of marketing strategy in the digital age.
Course Schedule
| Registration Dates | Course Dates | Start Month | Session | Weeks |
|---|---|---|---|---|
| 04/26/2022 - 09/30/2022 | 10/03/2022 - 11/27/2022 | October | Fall 2022 Session B | 8 Week session |
| 07/25/2022 - 12/30/2022 | 01/02/2023 - 02/26/2023 | January | Winter 2023 Session B | 8 Week session |
Current Syllabi
- Determine your target market and market segmentation.
- Distinguish between traditional and entrepreneurial marketing paradigms.
- Use trends in marketing that can be leveraged by entrepreneurs.
- Evaluate the application of relationship marketing.
- Develop a marketing budget for your venture.
- Prioritize the marketing strategies to meet the goals of your venture.
- Create a marketing plan for your venture.
- Determine your target market and market segmentation.
- Distinguish between traditional and entrepreneurial marketing paradigms.
- Use trends in marketing that can be leveraged by entrepreneurs.
- Evaluate the application of relationship marketing.
- Develop a marketing budget for your venture.
- Prioritize the marketing strategies to meet the goals of your venture.
- Create a marketing plan for your venture.
| Book Title: | Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve. |
| ISBN: | ERESERVE NOTE |