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Course Details

 

Course Details

Course Code: ENTR630 Course ID: 4582 Credit Hours: 3 Level: Graduate

This course examines the marketing process and components of a successful marketing strategy for starting and growing a successful entrepreneurial venture. Students learn about the evolving practice of marketing and the potential for entrepreneurial thinking. Focal points range from issues with conventional marketing paradigms to the development of marketing strategy in the digital age.

Course Schedule

Registration Dates Course Dates Start Month Session Weeks
04/26/2022 - 09/30/2022 10/03/2022 - 11/27/2022 October Fall 2022 Session B 8 Week session
07/25/2022 - 12/30/2022 01/02/2023 - 02/26/2023 January Winter 2023 Session B 8 Week session

Current Syllabi

  1. Determine your target market and market segmentation.
  2. Distinguish between traditional and entrepreneurial marketing paradigms.
  3. Use trends in marketing that can be leveraged by entrepreneurs.
  4. Evaluate the application of relationship marketing.
  5. Develop a marketing budget for your venture.
  6. Prioritize the marketing strategies to meet the goals of your venture.
  7. Create a marketing plan for your venture.
  1. Determine your target market and market segmentation.
  2. Distinguish between traditional and entrepreneurial marketing paradigms.
  3. Use trends in marketing that can be leveraged by entrepreneurs.
  4. Evaluate the application of relationship marketing.
  5. Develop a marketing budget for your venture.
  6. Prioritize the marketing strategies to meet the goals of your venture.
  7. Create a marketing plan for your venture.
Book Title:Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.
ISBN:ERESERVE NOTE
 

Previous Syllabi

Not current for future courses.