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ENTR630 - Entrepreneurial Marketing
Course Details
Course Code: ENTR630 Course ID: 4582 Credit Hours: 3 Level: Graduate
This course examines the marketing process and components of a successful marketing strategy for starting and growing a successful entrepreneurial venture. Students learn about the evolving practice of marketing and the potential for entrepreneurial thinking. Focal points range from issues with conventional marketing paradigms to the development of marketing strategy in the digital age.
Course Schedule
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 01/28/19 - 06/28/19 | 07/01/19 - 08/25/19 | Summer 2019 Session B | 8 Week session |
| 04/29/19 - 10/04/19 | 10/07/19 - 12/01/19 | Fall 2019 Session B | 8 Week session |
Current Syllabi
- Determine your target market and market segmentation.
- Distinguish between traditional and entrepreneurial marketing paradigms.
- Use trends in marketing that can be leveraged by entrepreneurs.
- Evaluate the application of relationship marketing.
- Develop a marketing budget for your venture.
- Prioritize the marketing strategies to meet the goals of your venture.
- Create a marketing plan for your venture.
| Name | Grade % |
|---|---|
| Forums | 30.00 % |
| Introduction | 3.33 % |
| Week 1 - Forum | 3.33 % |
| Week 3 - Forum | 3.33 % |
| Week 2 - Forum | 3.33 % |
| Week 4 - Forum | 3.33 % |
| Week 5 - Forum | 3.33 % |
| Week 6 - Forum | 3.33 % |
| Week 7 - Forum | 3.33 % |
| Week 8 - Forum | 3.33 % |
| Marketing Plan | 35.00 % |
| Week 7 Assignment - Marketing Plan | 35.00 % |
| Assignments | 35.00 % |
| Week 1 Assignment - Marketing Opportunity | 5.00 % |
| Week 2 Assignment - Finding Your Go-To-Market Strategy (GTM) | 5.00 % |
| Week 3 Assignment - Designing Your Value Proposition | 5.00 % |
| Week 4 Assignment - Segmenting Consumer Markets | 5.00 % |
| Week 5 Assignment - Competitor Pricing | 5.00 % |
| Week 6 Assignment - Promotional Objectives | 5.00 % |
| Week 8 - Create a Pricing Strategy to Enter Your Market | 5.00 % |
Book Title: ZAG: The #1 Strategy of High-Performance Brands
Author: Marty Neumeier
Publication Info: Pearson/ Peachpit
ISBN: 9780321426772
Book Title: Marketing for Entrepreneurs: Concepts and Applications for New Ventures, 2nd ed.
Author: Crane, Frederick G.
Publication Info: SAGE
ISBN: 9781452230047
| Book Title: | Various resources from the Open Web are used. Links provided inside the classroom in the Lessons section. |
| Author: | No Author Specified |
Previous Syllabi
Not current for future courses.