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ENTR630 - Entrepreneurial Marketing

Course Details

Course Code: ENTR630 Course ID: 4582 Credit Hours: 3 Level: Graduate

This course examines the marketing process and components of a successful marketing strategy for starting and growing a successful entrepreneurial venture. Students learn about the evolving practice of marketing and the potential for entrepreneurial thinking. Focal points range from issues with conventional marketing paradigms to the development of marketing strategy in the digital age.





Course Schedule

Registration Dates Course Dates Session Weeks
07/29/19 - 01/03/20 01/06/20 - 03/01/20 Winter 2020 Session B 8 Week session

Current Syllabi

  1. Determine your target market and market segmentation.
  2. Distinguish between traditional and entrepreneurial marketing paradigms.
  3. Use trends in marketing that can be leveraged by entrepreneurs.
  4. Evaluate the application of relationship marketing.
  5. Develop a marketing budget for your venture.
  6. Prioritize the marketing strategies to meet the goals of your venture.
  7. Create a marketing plan for your venture.
NameGrade %
Forums 30.00 %
Introduction 3.33 %
Week 1 - Forum 3.33 %
Week 3 - Forum 3.33 %
Week 2 - Forum 3.33 %
Week 4 - Forum 3.33 %
Week 5 - Forum 3.33 %
Week 6 - Forum 3.33 %
Week 7 - Forum 3.33 %
Week 8 - Forum 3.33 %
Marketing Plan 35.00 %
Week 7 Assignment - Marketing Plan 35.00 %
Assignments 35.00 %
Week 1 Assignment - Marketing Opportunity 5.00 %
Week 2 Assignment - Finding Your Go-To-Market Strategy (GTM) 5.00 %
Week 3 Assignment - Designing Your Value Proposition 5.00 %
Week 4 Assignment - Segmenting Consumer Markets 5.00 %
Week 5 Assignment - Competitor Pricing 5.00 %
Week 6 Assignment - Promotional Objectives 5.00 %
Week 8 - Create a Pricing Strategy to Enter Your Market 5.00 %
Book Title: ZAG: The #1 Strategy of High-Performance Brands
Author: Marty Neumeier
Publication Info: Pearson/ Peachpit
ISBN: 9780321426772
Book Title: Marketing for Entrepreneurs: Concepts and Applications for New Ventures, 2nd ed.
Author: Crane, Frederick G.
Publication Info: SAGE
ISBN: 9781452230047

Book Title:Various resources from the Open Web are used. Links provided inside the classroom in the Lessons section.
Author: No Author Specified

Previous Syllabi

Not current for future courses.