Course Code: ENTR426 Course ID: 4858 Credit Hours: 3 Level: Undergraduate
Managing growth includes leveraging assets at every stage and controlling the risk. This course focuses on areas that are essential to a new venture’s growth, including planning, marketing, risk assessment, and financial performance. Students examine the growth opportunities of a venture and structure an experiential growth plan that will provide the greatest impact for their venture. (Prerequisite: ENTR311)
|Registration Dates||Course Dates||Session||Weeks|
|12/28/20 - 06/04/21||06/07/21 - 08/01/21||Spring 2021 Session D||8 Week session|
|02/22/21 - 07/30/21||08/02/21 - 09/26/21||Summer 2021 Session I||8 Week session|
- Determine the desired growth potential for your venture.
- Determine assets that can be leveraged for growth.
- Structure a risk control plan for your venture.
- Evaluate the financial performance of your venture.
- Establish marketing and planning principles for your venture.
- Evaluate growth opportunities that exist for your venture.
- Implement a growth strategy to your venture to meet strategic goals.
|Forum 2 - Leverage Internal Resources||4.29 %|
|Forum 4 - Financial Statements||4.29 %|
|Forum 5 - New to Market Launch||4.29 %|
|Forum 6 - Competitive Advantages||4.29 %|
|Forum 7 - Venture Expansion||4.29 %|
|Forum 8 - Business Strategy||4.29 %|
|Assignment 1 - Market Feasibility||6.67 %|
|Assignment 2 - Leveraging core competencies||6.67 %|
|Assignment 3 - Trends, Issues, Regulations||6.67 %|
|Assignment 4 - Annual Report||6.67 %|
|Assignment 5 - Promotional Messages||6.67 %|
|Assignment 6 - Pricing Strategy Matrix||6.67 %|
|Final Project||30.00 %|
|Final Project - Summative Project||30.00 %|
|Book Title:||Entrepreneurship Strategy: Changing Patterns in New Venture Creation, Growth, and Reinvention - e-book available in the APUS Online Library|
|Book Title:||Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.*|
Not current for future courses.