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ENTR426 - Strategic Growth
Course Details
Course Code: ENTR426 Course ID: 4858 Credit Hours: 3 Level: Undergraduate
Managing growth includes leveraging assets at every stage and controlling the risk. This course focuses on areas that are essential to a new venture’s growth, including planning, marketing, risk assessment, and financial performance. Students examine the growth opportunities of a venture and structure an experiential growth plan that will provide the greatest impact for their venture. (Prerequisite: ENTR311)
Prerequisites
Course Schedule
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 02/24/20 - 07/31/20 | 08/03/20 - 09/27/20 | Summer 2020 Session I | 8 Week session |
| 04/27/20 - 10/02/20 | 10/05/20 - 11/29/20 | Fall 2020 Session B | 8 Week session |
| 06/29/20 - 12/04/20 | 12/07/20 - 01/31/21 | Fall 2020 Session D | 8 Week session |
Current Syllabi
- Determine the desired growth potential for your venture.
- Determine assets that can be leveraged for growth.
- Structure a risk control plan for your venture.
- Evaluate the financial performance of your venture.
- Establish marketing and planning principles for your venture.
- Evaluate growth opportunities that exist for your venture.
- Implement a growth strategy to your venture to meet strategic goals.
| Name | Grade % |
|---|---|
| Forums | 30.00 % |
| Introduction | 4.29 % |
| Forum 2 - Leverage Internal Resources | 4.29 % |
| Forum 4 - Financial Statements | 4.29 % |
| Forum 5 - New to Market Launch | 4.29 % |
| Forum 6 - Competitive Advantages | 4.29 % |
| Forum 7 - Venture Expansion | 4.29 % |
| Forum 8 - Business Strategy | 4.29 % |
| Assignments | 40.00 % |
| Assignment 1 - Market Feasibility | 6.67 % |
| Assignment 2 - Leveraging core competencies | 6.67 % |
| Assignment 3 - Trends, Issues, Regulations | 6.67 % |
| Assignment 4 - Annual Report | 6.67 % |
| Assignment 5 - Promotional Messages | 6.67 % |
| Assignment 6 - Pricing Strategy Matrix | 6.67 % |
| Final Project | 30.00 % |
| Final Project - Summative Project | 30.00 % |
Book Title: Entrepreneurship Strategy: Changing Patterns in New Venture Creation, Growth, and Reinvention - e-book available in the APUS Online Library
Author: Gundry, Lisa
Publication Info: Sage OL
ISBN: 9781412916561
| Book Title: | Entrepreneurship Strategy: Changing Patterns in New Venture Creation, Growth, and Reinvention - e-book available in the APUS Online Library |
| ISBN: | 9781412916561 |
| Author: | Gundry, Lisa |
| Unit Cost: | $75.25 |
| Book Title: | Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.* |
| ISBN: | ERESERVE NOTE |
Previous Syllabi
Not current for future courses.