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ENTR420 - Social Media to Grow Small Business

Course Details

Course Code: ENTR420 Course ID: 4575 Credit Hours: 3 Level: Undergraduate

This course explores the benefits and challenges of using social media and other online marketing techniques. Part of the focus throughout the course is seeing how different marketing tools and strategies can enhance presence in the market for a small business. Students learn how to leverage social media to enhance branding and marketing strategies and customer relations. It is recommended the student have completed ENTR415.





Course Schedule

Registration Dates Course Dates Session Weeks
06/24/19 - 11/29/19 12/02/19 - 01/26/20 Fall 2019 Session D 8 Week session
08/26/19 - 01/31/20 02/03/20 - 03/29/20 Winter 2020 Session I 8 Week session
09/30/19 - 02/28/20 03/02/20 - 04/26/20 Winter 2020 Session D 8 Week session
10/28/19 - 04/03/20 04/06/20 - 05/31/20 Spring 2020 Session B 8 Week session

Current Syllabi

  1. Determine the specific details of various social media platforms.
  2. Determine the effectiveness social media has on enhancing branding and marketing strategies for the small business.
  3. Evaluate the purpose of various social media platforms.
  4. Calculate ROI (return on investment) for social media platforms.
  5. Evaluate the affects social media strategies have on customer relations.
  6. Construct a social media campaign for your venture.
NameGrade %
Forum Responses 30.00 %
Introduction Response 3.33 %
Week 1 Response 3.33 %
Week 2 Response 3.33 %
Week 3 Response 3.33 %
Week 4 Response 3.33 %
Week 5 Response 3.33 %
Week 6 Response 3.33 %
Week 7 Response 3.33 %
Week 8 Response 3.33 %
Assignments 40.00 %
Assignment 1 â?? SMM Planning, Goals and Objectives 6.67 %
Assignment 2 â?? Branded Posts 6.67 %
Assignment 3 â?? Social Media Platforms 6.67 %
Assignment 4 â?? Video, Blog, Podcast, Photo Sharing 6.67 %
Assignment 5 â?? Articles, White Papers, or E-Books? 6.67 %
Assignment 6 â?? Social Media Monitoring 6.67 %
Summative Assignment 30.00 %
Assignment 8 â?? Social Media Marketing Plan 30.00 %
Book Title: Social Media Marketing For Dummies, 3rd ed - e-book available in the APUS Online Library, link also available in the classroom Lessons section.
Author: Singh, Shiv
Publication Info: For Dummies
ISBN: 9781118985533
Book Title: Social Media Strategy: Marketing and Advertising in the Consumer Revolution - e-book available in the APUS Online Library, link also available in the classroom Lessons section.
Author: Quesenberry, Keith
Publication Info: Rowman & Littlefield
ISBN: 9781442251526

Book Title:Social Media Marketing For Dummies, 3rd ed - e-book available in the APUS Online Library, link also available in the classroom Lessons section.
ISBN:9781118985533
Publication Info:For Dummies
Author:Singh, Shiv
Unit Cost:$19.94
Book Title:Social Media Strategy: Marketing and Advertising in the Consumer Revolution - e-book available in the APUS Online Library, link also available in the classroom Lessons section.
ISBN:9781442251526
Publication Info:Rowman & Littlefield
Author:Quesenberry, Keith
Unit Cost:$98.50

Previous Syllabi

Not current for future courses.