Course Details
Course Code: ENTR416 Course ID: 4860 Credit Hours: 3 Level: Undergraduate
Innovative marketing provides a conceptual and applications-oriented framework for marketing decision-making in an entrepreneurial environment. This course emphasizes satisfying target customers and achieving organizational objectives through skillful blending of strategies of key marketing concepts and principles for entrepreneurs.(Prerequisite: ENTR311)
Prerequisites
Course Schedule
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 10/26/20 - 04/02/21 | 04/05/21 - 05/30/21 | Spring 2021 Session B | 8 Week session |
| 12/28/20 - 06/04/21 | 06/07/21 - 08/01/21 | Spring 2021 Session D | 8 Week session |
| 02/22/21 - 07/30/21 | 08/02/21 - 09/26/21 | Summer 2021 Session I | 8 Week session |
Current Syllabi
- Prepare a detailed report of your target customers.
- Outline the marketing objectives for your venture.
- Differentiate between innovative marketing strategies for entrepreneurs.
- Distinguish the key marketing strategies for your venture type.
- Use a marketing framework to make a decision for your venture.
- Apply decision-making skills to develop an alternative marketing solution.
- Determine the effectiveness of your innovative marketing strategy.
| Name | Grade % |
|---|---|
| Forums | 30.00 % |
| Introduction | 4.29 % |
| Forum 1 - Target Customers | 4.29 % |
| Forum 3 - Differentiation | 4.29 % |
| Forum 4 - Strategy | 4.29 % |
| Forum 5 - First Marketing Decision | 4.29 % |
| Forum 6 - Alternative Marketing | 4.29 % |
| Forum 7 - The Dashboard | 4.29 % |
| Assignments | 40.00 % |
| Assignment 1 - Customer Profile | 5.71 % |
| Assignment 2 â?? Marketing Objectives | 5.71 % |
| Assignment 3 â?? Mindmapping Your Business | 5.71 % |
| Assignment 4 â?? Duct Tape Marketing | 5.71 % |
| Assignment 5 â?? Marketing Framework | 5.71 % |
| Assignment 6 â?? Alternative Marketing Solution | 5.71 % |
| Assignment 7 â?? Marketing Dashboard | 5.71 % |
| Summative Project | 30.00 % |
| Week 8 - Summative Project | 30.00 % |
| Unassigned | 0.00 % |
| RealizeIT | 0.00 % |
Book Title: Various resources from the APUS Library & the Open Web are used. Links provided inside the classroom in the Lessons section.
Author:
Publication Info:
ISBN: N/A
| Book Title: | Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve. |
| Author: | No Author Specified |