Skip Navigation
Home > soc
 

Course Details

 

Course Details

Course Code: ENTR416 Course ID: 4860 Credit Hours: 3 Level: Undergraduate

Innovative marketing provides a conceptual and applications-oriented framework for marketing decision-making in an entrepreneurial environment. This course emphasizes satisfying target customers and achieving organizational objectives through skillful blending of strategies of key marketing concepts and principles for entrepreneurs.(Prerequisite: ENTR311)

Course Schedule

Registration Dates Course Dates Start Month Session Weeks
08/31/2021 - 02/04/2022 02/07/2022 - 04/03/2022 February Winter 2022 Session I 8 Week session
09/28/2021 - 03/04/2022 03/07/2022 - 05/01/2022 March Winter 2022 Session D 8 Week session
10/26/2021 - 04/01/2022 04/04/2022 - 05/29/2022 April Spring 2022 Session B 8 Week session
12/28/2021 - 06/03/2022 06/06/2022 - 07/31/2022 June Spring 2022 Session D 8 Week session

Current Syllabi

  1. Prepare a detailed report of your target customers.
  2. Outline the marketing objectives for your venture.
  3. Differentiate between innovative marketing strategies for entrepreneurs.
  4. Distinguish the key marketing strategies for your venture type.
  5. Use a marketing framework to make a decision for your venture.
  6. Apply decision-making skills to develop an alternative marketing solution.
  7. Determine the effectiveness of your innovative marketing strategy.
NameGrade %
Forums 30.00 %
Introduction 4.29 %
Forum 1 - Target Customers 4.29 %
Forum 3 - Differentiation 4.29 %
Forum 4 - Strategy 4.29 %
Forum 5 - First Marketing Decision 4.29 %
Forum 6 - Alternative Marketing 4.29 %
Forum 7 - The Dashboard 4.29 %
Assignments 40.00 %
Assignment 1 - Customer Profile 5.71 %
Assignment 2 â?? Marketing Objectives 5.71 %
Assignment 3 â?? Mindmapping Your Business 5.71 %
Assignment 4 â?? Duct Tape Marketing 5.71 %
Assignment 5 â?? Marketing Framework 5.71 %
Assignment 6 â?? Alternative Marketing Solution 5.71 %
Assignment 7 â?? Marketing Dashboard 5.71 %
Summative Project 30.00 %
Week 8 - Summative Project 30.00 %
Unassigned 0.00 %
RealizeIT 0.00 %
  1. Prepare a detailed report of your target customers.
  2. Outline the marketing objectives for your venture.
  3. Differentiate between innovative marketing strategies for entrepreneurs.
  4. Distinguish the key marketing strategies for your venture type.
  5. Use a marketing framework to make a decision for your venture.
  6. Apply decision-making skills to develop an alternative marketing solution.
  7. Determine the effectiveness of your innovative marketing strategy.
Book Title:Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.
Author: No Author Specified
 

Previous Syllabi

Not current for future courses.