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ENTR311 - Business Plan Foundations

Course Details

Course Code: ENTR311 Course ID: 4591 Credit Hours: 3 Level: Undergraduate

This course focuses on the essential framework and first steps towards the student's objective of an entrepreneurial opportunity. The first portion of the course focuses on a framework for your business plan. The remainder course topics center on business plan elements, such as competition, marketing, operations, and other issues essential to the delivery of a business plan. In this course, the student begins the process of writing a business plan, which will be used and updated throughout the program. (Prerequisites: ENTR150, ENTR215, and ENTR300)





Prerequisites

Course Schedule

Registration Dates Course Dates Session Weeks
08/26/19 - 01/31/20 02/03/20 - 03/29/20 Winter 2020 Session I 8 Week session
09/30/19 - 02/28/20 03/02/20 - 04/26/20 Winter 2020 Session D 8 Week session
10/28/19 - 04/03/20 04/06/20 - 05/31/20 Spring 2020 Session B 8 Week session
11/25/19 - 05/01/20 05/04/20 - 06/28/20 Spring 2020 Session I 8 Week session
12/30/19 - 05/29/20 06/01/20 - 07/26/20 Spring 2020 Session D 8 Week session

Current Syllabi

  1. Construct a business plan framework for your venture.
  2. Assess your mission and vision statements.
  3. Determine the management team for your business.
  4. Conduct a competitive analysis.
  5. Analyze your market niche and customer needs.
  6. Determine an effective marketing strategy.
  7. Evaluate your business plan framework against your strategy and goals.
NameGrade %
Forums 25.00 %
Introduction 2.78 %
Week 1 2.78 %
Week 2 2.78 %
Week 3 2.78 %
Week 4 2.78 %
Week 5 2.78 %
Week 6 2.78 %
Week 7 2.78 %
Week 8 2.78 %
Assignments 35.00 %
Week 1 - Feasibility 5.83 %
Week 2 - Company Description 5.83 %
Week 3 - Target Market 5.83 %
Week 4 - The Competition 5.83 %
Week 5 - Marketing Plan 5.83 %
Week 6 - Development and Milestones 5.83 %
Final Business Plan 40.00 %
Week 7 - Final Business Plan 40.00 %
Book Title: New Venture Creation: A Framework for Entrepreneurial Start-Ups - e-book available in the APUS Online Library, link also available in the classroom Lessons section. Hard copy not available from the bookstore, please try other sources.
Author: Burns, Paul
Publication Info: Palgrave Macmillan
ISBN: 9781137332899

Book Title:New Venture Creation: A Framework for Entrepreneurial Start-Ups - e-book available in the APUS Online Library, link also available in the classroom Lessons section. Hard copy not available from the bookstore, please try other sources.
ISBN:9781137332899
Publication Info:Palgrave Macmillan
Author:Burns, Paul
Unit Cost:$67.89
Book Title:Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.*
ISBN:ERESERVE NOTE

Previous Syllabi

Not current for future courses.