Course Details
Course Code: ENTR311 Course ID: 4591 Credit Hours: 3 Level: Undergraduate
This course focuses on the essential framework and first steps towards the student's objective of an entrepreneurial opportunity. The first portion of the course focuses on a framework for your business plan. The remainder course topics center on business plan elements, such as competition, marketing, operations, and other issues essential to the delivery of a business plan. In this course, the student begins the process of writing a business plan, which will be used and updated throughout the program. (Prerequisites: ENTR150, ENTR215, and ENTR300)
Prerequisites
Course Schedule
| Registration Dates | Course Dates | Start Month | Session | Weeks |
|---|---|---|---|---|
| 08/31/2021 - 02/04/2022 | 02/07/2022 - 04/03/2022 | February | Winter 2022 Session I | 8 Week session |
| 09/28/2021 - 03/04/2022 | 03/07/2022 - 05/01/2022 | March | Winter 2022 Session D | 8 Week session |
| 10/26/2021 - 04/01/2022 | 04/04/2022 - 05/29/2022 | April | Spring 2022 Session B | 8 Week session |
| 11/30/2021 - 04/29/2022 | 05/02/2022 - 06/26/2022 | May | Spring 2022 Session I | 8 Week session |
| 12/28/2021 - 06/03/2022 | 06/06/2022 - 07/31/2022 | June | Spring 2022 Session D | 8 Week session |
| 01/25/2022 - 07/01/2022 | 07/04/2022 - 08/28/2022 | July | Summer 2022 Session B | 8 Week session |
Current Syllabi
- Construct a business plan framework for your venture.
- Assess your mission and vision statements.
- Determine the management team for your business.
- Conduct a competitive analysis.
- Analyze your market niche and customer needs.
- Determine an effective marketing strategy.
- Evaluate your business plan framework against your strategy and goals.
| Name | Grade % |
|---|---|
| Forums | 25.00 % |
| Introduction | 2.78 % |
| Week 1 | 2.78 % |
| Week 2 | 2.78 % |
| Week 3 | 2.78 % |
| Week 4 | 2.78 % |
| Week 5 | 2.78 % |
| Week 6 | 2.78 % |
| Week 7 | 2.78 % |
| Week 8 | 2.78 % |
| Assignments | 35.00 % |
| Week 1 - Feasibility | 5.83 % |
| Week 2 - Company Description | 5.83 % |
| Week 3 - Target Market | 5.83 % |
| Week 4 - The Competition | 5.83 % |
| Week 5 - Marketing Plan | 5.83 % |
| Week 6 - Development and Milestones | 5.83 % |
| Final Business Plan | 40.00 % |
| Week 7 - Final Business Plan | 40.00 % |
- Construct a business plan framework for your venture.
- Assess your mission and vision statements.
- Determine the management team for your business.
- Conduct a competitive analysis.
- Analyze your market niche and customer needs.
- Determine an effective marketing strategy.
- Evaluate your business plan framework against your strategy and goals.
| Book Title: | New Venture Creation: A Framework for Entrepreneurial Start-Ups - e-book available in the APUS Online Library |
| ISBN: | 9781137332899 |
| Publication Info: | Palgrave Macmillan Lib |
| Author: | Burns, Paul |
| Unit Cost: | $67.89 |
| Book Title: | Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve. |
| ISBN: | ERESERVE NOTE |