Course Code: ENTR311 Course ID: 4591 Credit Hours: 3 Level: Undergraduate
This course focuses on the essential framework and first steps towards the student's objective of an entrepreneurial opportunity. The first portion of the course focuses on a framework for your business plan. The remainder course topics center on business plan elements, such as competition, marketing, operations, and other issues essential to the delivery of a business plan. In this course, the student begins the process of writing a business plan, which will be used and updated throughout the program. (Prerequisites: ENTR150, ENTR215, and ENTR300)
|Registration Dates||Course Dates||Session||Weeks|
|10/26/20 - 04/02/21||04/05/21 - 05/30/21||Spring 2021 Session B||8 Week session|
|11/30/20 - 04/30/21||05/03/21 - 06/27/21||Spring 2021 Session I||8 Week session|
|12/28/20 - 06/04/21||06/07/21 - 08/01/21||Spring 2021 Session D||8 Week session|
|01/25/21 - 07/02/21||07/05/21 - 08/29/21||Summer 2021 Session B||8 Week session|
|02/22/21 - 07/30/21||08/02/21 - 09/26/21||Summer 2021 Session I||8 Week session|
- Construct a business plan framework for your venture.
- Assess your mission and vision statements.
- Determine the management team for your business.
- Conduct a competitive analysis.
- Analyze your market niche and customer needs.
- Determine an effective marketing strategy.
- Evaluate your business plan framework against your strategy and goals.
|Week 1||2.78 %|
|Week 2||2.78 %|
|Week 3||2.78 %|
|Week 4||2.78 %|
|Week 5||2.78 %|
|Week 6||2.78 %|
|Week 7||2.78 %|
|Week 8||2.78 %|
|Week 1 - Feasibility||5.83 %|
|Week 2 - Company Description||5.83 %|
|Week 3 - Target Market||5.83 %|
|Week 4 - The Competition||5.83 %|
|Week 5 - Marketing Plan||5.83 %|
|Week 6 - Development and Milestones||5.83 %|
|Final Business Plan||40.00 %|
|Week 7 - Final Business Plan||40.00 %|
|Book Title:||New Venture Creation: A Framework for Entrepreneurial Start-Ups - e-book available in the APUS Online Library|
|Publication Info:||Palgrave Macmillan|
|Book Title:||Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.*|
Not current for future courses.