Course Details
Course Code: ENTR311 Course ID: 4591 Credit Hours: 3 Level: Undergraduate
This course focuses on the essential framework and first steps towards the student's objective of an entrepreneurial opportunity. The first portion of the course focuses on a framework for your business plan. The remainder course topics center on business plan elements, such as competition, marketing, operations, and other issues essential to the delivery of a business plan. In this course, the student begins the process of writing a business plan, which will be used and updated throughout the program. (Prerequisites: ENTR150, ENTR215, and ENTR300)
Prerequisites
Course Schedule
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 10/26/20 - 04/02/21 | 04/05/21 - 05/30/21 | Spring 2021 Session B | 8 Week session |
| 11/30/20 - 04/30/21 | 05/03/21 - 06/27/21 | Spring 2021 Session I | 8 Week session |
| 12/28/20 - 06/04/21 | 06/07/21 - 08/01/21 | Spring 2021 Session D | 8 Week session |
| 01/25/21 - 07/02/21 | 07/05/21 - 08/29/21 | Summer 2021 Session B | 8 Week session |
| 02/22/21 - 07/30/21 | 08/02/21 - 09/26/21 | Summer 2021 Session I | 8 Week session |
Current Syllabi
- Construct a business plan framework for your venture.
- Assess your mission and vision statements.
- Determine the management team for your business.
- Conduct a competitive analysis.
- Analyze your market niche and customer needs.
- Determine an effective marketing strategy.
- Evaluate your business plan framework against your strategy and goals.
| Name | Grade % |
|---|---|
| Forums | 25.00 % |
| Introduction | 2.78 % |
| Week 1 | 2.78 % |
| Week 2 | 2.78 % |
| Week 3 | 2.78 % |
| Week 4 | 2.78 % |
| Week 5 | 2.78 % |
| Week 6 | 2.78 % |
| Week 7 | 2.78 % |
| Week 8 | 2.78 % |
| Assignments | 35.00 % |
| Week 1 - Feasibility | 5.83 % |
| Week 2 - Company Description | 5.83 % |
| Week 3 - Target Market | 5.83 % |
| Week 4 - The Competition | 5.83 % |
| Week 5 - Marketing Plan | 5.83 % |
| Week 6 - Development and Milestones | 5.83 % |
| Final Business Plan | 40.00 % |
| Week 7 - Final Business Plan | 40.00 % |
Book Title: New Venture Creation: A Framework for Entrepreneurial Start-Ups - e-book available in the APUS Online Library, link also available in the classroom Lessons section. Hard copy not available from the bookstore, please try other sources.
Author: Burns, Paul
Publication Info: Palgrave Macmillan
ISBN: 9781137332899
| Book Title: | New Venture Creation: A Framework for Entrepreneurial Start-Ups - e-book available in the APUS Online Library |
| ISBN: | 9781137332899 |
| Publication Info: | Palgrave Macmillan |
| Author: | Burns, Paul |
| Unit Cost: | $67.89 |
| Book Title: | Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.* |
| ISBN: | ERESERVE NOTE |