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Course Details

 

Course Details

Course Code: ENTR216 Course ID: 4567 Credit Hours: 3 Level: Undergraduate

This course focuses on opportunities and problems encountered in the service sector as entrepreneurs seek to accomplish growth in their service businesses. Topics explored include selecting resources to support service businesses, motivating employees in the service sector and developing a control system to offer an efficient and effective service product to your market. Students develop a market analysis of the needs and wants matrix for the service market.

Course Schedule

Registration Dates Course Dates Start Month Session Weeks
03/29/2022 - 09/02/2022 09/05/2022 - 10/30/2022 September Summer 2022 Session D 8 Week session

Current Syllabi

  1. Identify behaviors that engage and disengage consumers.
  2. Classify resources to support a service-oriented business.
  3. Discuss facts important to effective service marketing.
  4. Complete a market analysis for customer expectations.
  5. Determine strategic options to recover lost customers.
  6. Construct a control system for the service-oriented business.
NameGrade %
Discussions 30.00 %
W1: Introduction 3.75 %
W1: Service Innovation 3.75 %
W2: Customer Journey 3.75 %
W3: Understanding Customers 3.75 %
W4: Customer Engagement 3.75 %
W5: Challenges 3.75 %
W7: Internal Alignment 3.75 %
W8: Customer-Centric 3.75 %
Exercises 40.00 %
Week 1 - Service Trends 5.71 %
Week 2 - Customer Lifecycle 5.71 %
Week 3 - The Customer Story 5.71 %
Week 4 - Innovative Service 5.71 %
Week 5 - Business Concept 5.71 %
Week 6 - Better Customer Performance 5.71 %
Week 7 - Alignment and Collaboration 5.71 %
Marketing Audit 30.00 %
Week 8 - Innovative Service Strategy 30.00 %
  1. Identify behaviors that engage and disengage consumers.
  2. Classify resources to support a service-oriented business.
  3. Discuss facts important to effective service marketing.
  4. Complete a market analysis for customer expectations.
  5. Determine strategic options to recover lost customers.
  6. Construct a control system for the service-oriented business.
Book Title:Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.
ISBN:ERESERVE NOTE
 
Book Title:Service Design for Business: A Practical Guide to Optimizing the Customer Experience - eBook available in the APUS Online Library.
ISBN:9781118988923
Publication Info:Lib
Author:Reason, Ben
Unit Cost:$20.64
 

Previous Syllabi

Not current for future courses.