Course Code: ENTR216 Course ID: 4567 Credit Hours: 3 Level: Undergraduate
This course focuses on opportunities and problems encountered in the service sector as entrepreneurs seek to accomplish growth in their service businesses. Topics explored include selecting resources to support service businesses, motivating employees in the service sector and developing a control system to offer an efficient and effective service product to your market. Students develop a market analysis of the needs and wants matrix for the service market.
|Registration Dates||Course Dates||Session||Weeks|
|11/30/20 - 04/30/21||05/03/21 - 06/27/21||Spring 2021 Session I||8 Week session|
|01/25/21 - 07/02/21||07/05/21 - 08/29/21||Summer 2021 Session B||8 Week session|
|03/29/21 - 09/03/21||09/06/21 - 10/31/21||Summer 2021 Session D||8 Week session|
- Identify behaviors that engage and disengage consumers.
- Classify resources to support a service-oriented business.
- Discuss facts important to effective service marketing.
- Complete a market analysis for customer expectations.
- Determine strategic options to recover lost customers.
- Construct a control system for the service-oriented business.
|Service Innovation||3.75 %|
|Customer Journey||3.75 %|
|Understanding Customers||3.75 %|
|Customer Engagement||3.75 %|
|Internal Alignment||3.75 %|
|Week 1 - Service Trends||5.71 %|
|Week 2 - Customer Lifecycle||5.71 %|
|Week 3 - The Customer Story||5.71 %|
|Week 4 - Innovative Service||5.71 %|
|Week 5 - Business Concept||5.71 %|
|Week 6 - Better Customer Performance||5.71 %|
|Week 7 - Alignment and Collaboration||5.71 %|
|Marketing Audit||30.00 %|
|Week 8 - Innovative Service Strategy||30.00 %|
|Customer Engagement||0.00 %|
|Internal Alignment||0.00 %|
|Book Title:||Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.*|
|Book Title:||Service Design for Business: A Practical Guide to Optimizing the Customer Experience - eBook available in the APUS Online Library.|
Not current for future courses.