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Course Details

 

Course Details

Course Code: ENTR215 Course ID: 4566 Credit Hours: 3 Level: Undergraduate

This course goes through the different stages of product development. When developing a product, it’s important to be specific about a product’s attributes and that the entrepreneur differentiates it from others. Different approaches exist, such as revolutionary and evolutionary, for product development. An entrepreneur may even start with one approach and then change to a different approach as the venture moves forward. To aid the student, perceptual mapping is used, which helps to define a market, the benefits, price, and position. (Prerequisite: ENTR150)

Course Schedule

Registration Dates Course Dates Start Month Session Weeks
01/25/2022 - 07/01/2022 07/04/2022 - 08/28/2022 July Summer 2022 Session B 8 Week session
03/29/2022 - 09/02/2022 09/05/2022 - 10/30/2022 September Summer 2022 Session D 8 Week session
05/21/2022 - 11/04/2022 11/07/2022 - 01/01/2023 November Fall 2022 Session I 8 Week session

Current Syllabi

  1. Identify the factors that drive product innovation.
  2. Identify the importance of a brand strategy in creating breakthrough products and services.
  3. Categorize the consumer’s product value proposition.
  4. Explain the importance of consumers in innovative product development.
  5. Use strategies that support your product development.
  6. Apply a procedure to develop a prototype of your innovative product.
  7. Prepare a product development and implementation strategy that meets your goals.
NameGrade %
Forum 30.00 %
Introduction 3.75 %
Forum 1 - Innovator Mentality 3.75 %
Forum 2 - Revolutionary and Evolutionary 3.75 %
Forum 3 - Define Your Market 3.75 %
Forum 5 - Differentiation 3.75 %
Forum 6 - Prototyping 3.75 %
Forum 7 - Testers or Focus Groups 3.75 %
Forum 8 - Development Plan 3.75 %
Assignments 35.00 %
Assignment 1 - Your Idea 7.00 %
Assignment 3 - Perceptual Mapping 7.00 %
Assignment 4 - Product's Attributes 7.00 %
Assignment 5 - Product Differentiation 7.00 %
Assignment 7 - Philosophy 7.00 %
Final Project 35.00 %
Assignment 8: Summative Project 35.00 %
  1. Identify the factors that drive product innovation.
  2. Identify the importance of a brand strategy in creating breakthrough products and services.
  3. Categorize the consumer’s product value proposition.
  4. Explain the importance of consumers in innovative product development.
  5. Use strategies that support your product development.
  6. Apply a procedure to develop a prototype of your innovative product.
  7. Prepare a product development and implementation strategy that meets your goals.
Book Title:To find the library e-book(s) req'd for your course, please visit http://apus.libguides.com/er.php to locate the eReserve by course #.
Author: No Author Specified
 
Book Title:Innovation: The Five Disciplines for Creating What Customers Want - eBook available through the APUS Online Library
ISBN:9780307336699
Publication Info:Lib
Author:Carlson, Curtis R.
Unit Cost:$18.37
 

Previous Syllabi

Not current for future courses.