Course Details
Course Code: ENTR215 Course ID: 4566 Credit Hours: 3 Level: Undergraduate
This course goes through the different stages of product development. When developing a product, it’s important to be specific about a product’s attributes and that the entrepreneur differentiates it from others. Different approaches exist, such as revolutionary and evolutionary, for product development. An entrepreneur may even start with one approach and then change to a different approach as the venture moves forward. To aid the student, perceptual mapping is used, which helps to define a market, the benefits, price, and position. (Prerequisite: ENTR150)
Prerequisites
Course Schedule
| Registration Dates | Course Dates | Start Month | Session | Weeks |
|---|---|---|---|---|
| 05/21/2021 - 10/29/2021 | 11/01/2021 - 12/26/2021 | November | Fall 2021 Session I | 8 Week session |
| 07/27/2021 - 12/31/2021 | 01/03/2022 - 02/27/2022 | January | Winter 2022 Session B | 8 Week session |
| 09/28/2021 - 03/04/2022 | 03/07/2022 - 05/01/2022 | March | Winter 2022 Session D | 8 Week session |
Current Syllabi
- Identify the factors that drive product innovation.
- Identify the importance of a brand strategy in creating breakthrough products and services.
- Categorize the consumer’s product value proposition.
- Explain the importance of consumers in innovative product development.
- Use strategies that support your product development.
- Apply a procedure to develop a prototype of your innovative product.
- Prepare a product development and implementation strategy that meets your goals.
| Name | Grade % |
|---|---|
| Forum | 30.00 % |
| Introduction | 3.75 % |
| Forum 1 - Innovator Mentality | 3.75 % |
| Forum 2 - Revolutionary and Evolutionary | 3.75 % |
| Forum 3 - Define Your Market | 3.75 % |
| Forum 5 - Differentiation | 3.75 % |
| Forum 6 - Prototyping | 3.75 % |
| Forum 7 - Testers or Focus Groups | 3.75 % |
| Forum 8 - Development Plan | 3.75 % |
| Assignments | 35.00 % |
| Assignment 1 - Your Idea | 7.00 % |
| Assignment 3 - Perceptual Mapping | 7.00 % |
| Assignment 4 - Product's Attributes | 7.00 % |
| Assignment 5 - Product Differentiation | 7.00 % |
| Assignment 7 - Philosophy | 7.00 % |
| Final Project | 35.00 % |
| Assignment 8: Summative Project | 35.00 % |
- Identify the factors that drive product innovation.
- Identify the importance of a brand strategy in creating breakthrough products and services.
- Categorize the consumer’s product value proposition.
- Explain the importance of consumers in innovative product development.
- Use strategies that support your product development.
- Apply a procedure to develop a prototype of your innovative product.
- Prepare a product development and implementation strategy that meets your goals.
| Book Title: | To find the library e-book(s) req'd for your course, please visit http://apus.libguides.com/er.php to locate the eReserve by course #. |
| Author: | No Author Specified |
| Book Title: | Innovation: The Five Disciplines for Creating What Customers Want - eBook available through the APUS Online Library |
| ISBN: | 9780307336699 |
| Publication Info: | Lib |
| Author: | Carlson, Curtis R. |
| Unit Cost: | $18.37 |