Course Code: EDMG612 Course ID: 2749 Credit Hours: 3 Level: Graduate
This course examines necessary communication that must be provided by public officials before and during emergencies and disasters in order to protect the public and achieve understanding and cooperation. Specific theories of emergency and disaster communication are examined. The communication surrounding several recent disaster events is analyzed, and students write a press briefing or press release for one of these cases. Finally, students engage in a forum discussion of a disaster of their choice, appropriately titled: ‘the good, the bad, and the totally clueless.’ Students achieve an enhanced ability to deal with the media and the public before and during crisis situations, which is an extremely valuable skill to have.
|Registration Dates||Course Dates||Session||Weeks|
|01/25/21 - 07/02/21||07/05/21 - 08/29/21||Summer 2021 Session B||8 Week session|
|03/29/21 - 09/03/21||09/06/21 - 10/31/21||Summer 2021 Session D||8 Week session|
After successfully completing this course, you will be able to
- LO-1: Synthesize the theory of risk and crisis communication.
- LO-2: Assess how emergency risk and crisis communication concepts apply to crisis events.
- LO-3: Evaluate the psychology of a public health or other emergency and what messages the public will need from the leadership and spokespersons.
- LO-4: Integrate the components of crisis communication planning and tools, including problem definition, analysis, and implementation of intervention, evaluation, and feedback.
- LO-5: Distinguish various perceptions of risk and assess effective communications strategies.
- LO-6: Evaluate the role of the media and public in homeland security.
- LO-7: Critique how local, state, and federal emergency response and recovery operations (including governmental and nongovernmental organizations) should communicate among themselves, to the public, and to their stakeholders.
Forum Assignments: To achieve full credit for a forum, one must: create an original post; respond to a minimum of two classmates; respond to everyone who responded to you. Posts must be thoughtful and responses helpful in a way that enhances understanding of the topics and issues.
Weekly Papers: Papers will be graded using the APUS graduate rubric, with attention paid to comprehension, depth of knowledge, and clear expression of ideas and arguments. Additionally, adherence to APA conventions will be required.
|Forum Week One||3.75 %|
|Forum Week Two||3.75 %|
|Forum Week Three||3.75 %|
|Forum Week Four||3.75 %|
|Forum Week Five||3.75 %|
|Forum Week Six||3.75 %|
|Forum Week Seven||3.75 %|
|Forum Week Eight||3.75 %|
|Weekly Assignments||70.00 %|
|Assignment 1-2: Theories||17.50 %|
|Assignment 3-4: Preparing a Crisis Plan||17.50 %|
|Assignment 5-6: Press Releases||17.50 %|
|Assignment 7-8: Final Paper||17.50 %|
|Book Title:||Disaster Communications in a Changing Media World, 2nd Ed. - E-book available in the APUS Online Library|
|Author:||George Haddow & Kim Haddow|
|Book Title:||To find the library e-book(s) req'd for your course, please visit http://apus.libguides.com/er.php to locate the eReserve by course #.|
|Author:||No Author Specified|
Not current for future courses.