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Course Details

 

Course Details

Course Code: EDMG420 Course ID: 3344 Credit Hours: 3 Level: Undergraduate

This course examines media management during local/national disasters and/or events. It will also address the media and all levels of governmental response. The focus will be on actual operations and on-site issues. This course provides the student an arsenal of useable tools and techniques that are universally prescriptive and can be implemented in nearly every risk-associated situation, from public health to accidents to terrorist attacks and even to challenges to corporate reputation management. Students who complete this course will be prepared to make the best possible decisions during a crisis emergency about the affected population’s wellbeing, and communicate those decisions, within nearly impossible time constraints, and ultimately, to accept the imperfect nature of choices as the situation evolves.

Course Schedule

Registration Dates Course Dates Start Month Session Weeks
03/29/2022 - 09/02/2022 09/05/2022 - 10/30/2022 September Summer 2022 Session D 8 Week session
04/26/2022 - 09/30/2022 10/03/2022 - 11/27/2022 October Fall 2022 Session B 8 Week session
05/21/2022 - 11/04/2022 11/07/2022 - 01/01/2023 November Fall 2022 Session I 8 Week session
06/28/2022 - 12/02/2022 12/05/2022 - 01/29/2023 December Fall 2022 Session D 8 Week session
07/25/2022 - 12/30/2022 01/02/2023 - 02/26/2023 January Winter 2023 Session B 8 Week session
08/29/2022 - 02/03/2023 02/06/2023 - 04/02/2023 February Winter 2023 Session I 8 Week session

Current Syllabi

Upon completion of this course, the student will be able to:

CO-1 Differentiate risk communications from crisis communications.

CO-2 Apply the vocabulary and definitions of crisis communications and public relations theories.

CO-3 Explore the theories of risk and crisis communications.

CO-4 Apply the components of crisis communication planning and tools, including problem definition, analysis, and implementation of intervention, evaluation, and feedback.

CO-5 Develop a Crisis Communication Plan for any organization

CO-6 Evaluate the role of the media and of various stakeholders (publics) in crisis communications.

NameGrade %
Discussions 30.00 %
W1: Introduction Discussion 3.33 %
W1: Introduction to Risk and Crisis Communications 3.33 %
W2: Crisis Communication Theory 3.33 %
W3: Crisis Communication Cases 3.33 %
W4: Crisis Communications: Technological 3.33 %
W5: Crisis Communications: Natural Disasters 3.33 %
W6: Crisis Communications: Human and Cultural 3.33 %
W7: Crisis Communications: Death and Injury 3.33 %
W8: Course Hotwash 3.33 %
Communication Plan 40.00 %
W3 - Crisis Communications Plan 10.00 %
W4 - Technology Crisis Communication 10.00 %
W5 - Natural Disaster Crisis Communication 10.00 %
W6 - Cultural and Environmental Disasters 10.00 %
Press Release 30.00 %
W7 - Disaster Press Release 15.00 %
W8 - Community Feedback Response 15.00 %

Upon completion of this course, the student will be able to:

CO-1 Differentiate risk communications from crisis communications.

CO-2 Apply the vocabulary and definitions of crisis communications and public relations theories.

CO-3 Explore the theories of risk and crisis communications.

CO-4 Apply the components of crisis communication planning and tools, including problem definition, analysis, and implementation of intervention, evaluation, and feedback.

CO-5 Develop a Crisis Communication Plan for any organization

CO-6 Evaluate the role of the media and of various stakeholders (publics) in crisis communications.

Book Title:To find the library e-book(s) req'd for your course, please visit http://apus.libguides.com/er.php to locate the eReserve by course #.
Author: No Author Specified
 
Book Title:Crisis Communications, 4th Ed - E-book available in the APUS Online Library
ISBN:9780415880596
Publication Info:Taylor & Francis Group Lib
Author:Fearn-Banks, Kathleen
Unit Cost:$70.02
 

Previous Syllabi

Not current for future courses.