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COMM211 - Social Media and Society

Course Details

Course Code: COMM211 Course ID: 4636 Credit Hours: 3 Level: Undergraduate

This course explores the practical and theoretical social impacts of computer-mediated communication (CMC) systems, including many different types of technologies, such as social networking sites, email, forums, chat, and online games. Students will engage in the analysis of CMC practices, the social processes and structures that emerge when people use these applications, and the problems and barriers that emerge from use.

Course Schedule

Registration Dates Course Dates Session Weeks
02/24/20 - 07/31/20 08/03/20 - 09/27/20 Summer 2020 Session I 8 Week session
03/30/20 - 09/04/20 09/07/20 - 11/01/20 Summer 2020 Session D 8 Week session
04/27/20 - 10/02/20 10/05/20 - 11/29/20 Fall 2020 Session B 8 Week session
05/25/20 - 10/30/20 11/02/20 - 12/27/20 Fall 2020 Session I 8 Week session
06/29/20 - 12/04/20 12/07/20 - 01/31/21 Fall 2020 Session D 8 Week session
07/27/20 - 01/01/21 01/04/21 - 02/28/21 Winter 2021 Session B 8 Week session

Current Syllabi

After successfully completing this course, you will be able to

  • Students will understand the different definitions of social media.
  • Students will identify specific examples of how social media is used to foster informative and persuasive communication.
  • Understand ways social media tools can be used in education as a learning tool and as a means of communication between students, faculty and alumni.
  • Explore how social media is used in integrated marketing communication.
  • Identify how social media can impact civic engagement in society.
  • Examine social media and its impact on intercultural communication.
  • Identify the potential dangers and risks when utilizing social media as a primary means of communication.
  • Examine legal and ethical issues relating to privacy, intellectual property and the Fourth Amendment.

Reading Assignments: Your reading assignments will aid you with forum discussions and assignments. You will be evaluated on your reading assignments through four quizzes throughout the course.

Supplemental Readings: Supplemental reading assignments are for students who wish to delve further into the subject matter. Supplemental readings are also useful sources for assignments and forums. Forums will be graded based on content, and using supplemental readings as sources is highly encouraged.

Forum Assignments: Forum assignments will evaluated on content and grammar. You are required to complete forum assignments weekly and also provide two responses to classmates’ forums thread as well.

Homework Assignments: Homework assignments will be graded based on your level of critical thinking and ability to articulate your understanding of the subject matter presented for the respective assignment.

Exams/Quizzes: Quizzes will be multiple choice and exams will be a mixture of multiple choice and essay answers.

NameGrade %
Discussion Forums 40.00 %
Week 1 Forum 5.00 %
Week 2 Forum 5.00 %
Week 3 Forum 5.00 %
Week 4 Forum 5.00 %
Week 5 Forum 5.00 %
Week 6 Forum 5.00 %
Week 7 Forum 5.00 %
Week 8 Forum 5.00 %
Assignments 40.00 %
Week 1: Assignment 1: Your Favorite Social Media 10.00 %
Week 3: Assignment 2: Journal Article Analysis 10.00 %
Week 5: Assignment 3: Social Media and Marketing 10.00 %
Week 7: Assignment 4: Social Media and the Courts 10.00 %
Quizzes 10.00 %
Week 2: Quiz 1 2.50 %
Week 3: Quiz 2 2.50 %
Week 6: Quiz 3 2.50 %
Week 7: Quiz 4 2.50 %
Exams 10.00 %
Week 8:Final Exam 5.00 %
Week 4: Midterm 5.00 %


In addition to the required course texts, the following public domain web sites are useful. Please abide by the university’s academic honesty policy when using Internet sources as well. Note web site addresses are subject to change.


Web Site URL/Address

Social networking myths for business myths-about-social-networking-for-business/

Kony Craze

Mass Communication Theory

Pros & Cons of Social Media

Small Business Chronicle

Book Title:Social Media: Usage and Impact - e-book available in the APUS Online Library
Publication Info:Rowman & Littlefield Publishing Group
Author:Hana S. Noor Al-Deen
Unit Cost:$40.78
Book Title:To find the library e-book(s) req'd for your course, please visit to locate the eReserve by course #.
Author: No Author Specified

Previous Syllabi

Not current for future courses.