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BUSN643 - Nonprofit Fundraising Planning and Implementation

Course Details

Course Code: BUSN643 Course ID: 3912 Credit Hours: 3 Level: Graduate

A comprehensive analysis of the dimensions of philanthropy in the United States, the structure of effective fundraising programs, and the competencies needed by successful fundraisers. The course also examines the motivations of donors, impact of tax policy on giving, and resources available for nonprofit fundraisers.

Course Schedule

Registration Dates Course Dates Session Weeks
11/26/18 - 05/03/19 05/06/19 - 06/30/19 Spring 2019 Session I 8 Week session
01/28/19 - 06/28/19 07/01/19 - 08/25/19 Summer 2019 Session B 8 Week session
03/25/19 - 08/30/19 09/02/19 - 10/27/19 Summer 2019 Session D 8 Week session

Current Syllabi

After successfully completing this course, you will be able to:

CO1. Assess the history of philanthropy in the United States
CO2. Justify the need for ethical behavior in fundraising
CO3. Critique the management and financing of the nonprofit’s activities
CO4. Deconstruct the structure of successful fundraising programs
CO5. Appraise the processes used to raise funds
CO6. Differentiate the different giving characteristics of individual, corporate, and foundation sources of donated money
CO7. Evaluate the roles of board, staff, and the executive in fundraising
CO8. Examine the motivating factors for people to give
CO9. Create a fundraising plan for a nonprofit organization
CO10. Analyze the skills and qualifications of successful fundraisers

NameGrade %
Forum 25.00 %
Forum Week 1 3.13 %
Forum Week 2 3.13 %
Forum Week 3 3.13 %
Forum Week 4 3.13 %
Forum Week 5 3.13 %
Forum Week 6 3.13 %
Forum Week 7 3.13 %
Forum Week 8 3.13 %
Assignments 35.00 %
Assignment Week 1 5.83 %
Assignment Week 2 5.83 %
Assignment Week 3 5.83 %
Assignment Week 4 5.83 %
Assignment Week 5 5.83 %
Assignment Week 6 5.83 %
Fundraising Plan 40.00 %
Assignment Week 7 - Fundraising Plan 40.00 %

Optional Reading:
“The Gospel of Wealth”. Prepared in HTML by: Robert Bannister.
Fogel, Robert E., “Designing and Managing the Fundraising Program,” in Robert D. Herman & Associates, The Jossey-Bass Handbook on Nonprofit Leadership and Management, 2 ed. San Francisco: Jossey-Bass, 2005.

Book Title:Achieving Excellence in Fundraising, 4th ed.- e-book available in the APUS Online Library, link also available in the classroom Lessons section
Publication Info:Wiley
Author:Tempel, Seiler, Burlingame
Unit Cost:$57.40
Book Title:Various resources from the APUS Library & the Open Web are used. Links provided inside the classroom in the Lessons section.
Author: No Author Specified
Book Title:Fundraising for Social Change, 7th ed.
Publication Info:Wiley
Author:Kim Klein
Unit Cost:$49.40

Previous Syllabi

Not current for future courses.