Skip Navigation

BUSN635 - Business Plan Development

Course Details

Course Code: BUSN635 Course ID: 2748 Credit Hours: 3 Level: Graduate

This course is designed to provide the student the skills necessary for developing a comprehensive effective written implementation plan for a new business venture. The key to this class is that a "business plan is more than a strategic plan". The key differences are both implementation and possible review by "outsiders." This course deals with the critical decisions and action steps that entrepreneurs must make in both planning and executing a new venture. The course focuses on "doing" rather than on mere "facts about business development and plan writing." It will concentrate on creative solutions to resource generation and utilization. The business plan is often a selling document to those who may be interested in the business venture for a variety of reasons. Therefore it must reflect the concept's viability and business model, the environment in which the firm operates, and the expertise of the management team to execute the plan.

Course Schedule

Registration Dates Course Dates Session Weeks
06/24/19 - 11/29/19 12/02/19 - 01/26/20 Fall 2019 Session D 8 Week session
08/26/19 - 01/31/20 02/03/20 - 03/29/20 Winter 2020 Session I 8 Week session

Current Syllabi

After successfully completing this course, you will be able to:

  1. Identify or create a business concept for marketplace entry that is suitable for the business plan development stage.
  2. Refine your business concept (if applicable).
  3. Develop the business plan and understand all key components required for success development and implementation such as:
    • Why write a business plan?
    • When to write a business plan? (Concept-to-Reality)
    • How to get started and what to know before writing a business plan
    • Types of business plans

a) Executive Summary

b) Vision & Mission

c) Company & Product Overview

d) Service & Product Strategy

e) Market Analysis

f) Marketing & Sales Plan

g) Pricing Strategy

h) Operations Plan

i) Management Team

j) Financials & Assumptions

k) Funds Required & Uses

4. How to write a business plan and the essential elements of a business plan as follows:

5. Assess a Case Study relative to Market Analysis, Pricing Strategy and Financial Assumptions.

6. Address and validate the market

7. Analyze your Strengths, Weaknesses, Opportunities & Threats (aka SWOT analysis)

8. Assess your market opportunities

9. Assess the Marketing planning function better

10. Analyze operations scenarios

11. Assess and adjust your business model

12. Analyze funding resources for your plan and obtain funding

13. Assemble your business plan

NameGrade %
Discussion Forums 25.00 %
Introduction Forum 2.78 %
Week 1 Forum 2.78 %
Week 2 Forum 2.78 %
Week 3 Forum 2.78 %
Week 4 Forum 2.78 %
Week 5 Forum 2.78 %
Week 6 Forum 2.78 %
Week 7 Forum 2.78 %
Week 8 Forum 2.78 %
Final Business Plan 50.00 %
Week Two-Business Plan Part 1 16.67 %
Week Four-Business Plan Part 2 16.67 %
Week Seven-Business Plan Part 3 16.67 %
Assignments 25.00 %
Week One Homework Assignment 1 8.33 %
Week Three Homework Assignment 1 8.33 %
Week Five Homework Assignment 1 8.33 %
Book Title: Various resources from the APUS Library & the Open Web are used. Links provided inside the classroom in the Lessons section.
Publication Info:

Book Title:Various resources from the APUS Library & the Open Web are used. Links provided inside the classroom in the Lessons section.
Author: No Author Specified

Previous Syllabi

Not current for future courses.