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Course Details

Course Details

Course Code: BUSN635 Course ID: 2748 Credit Hours: 3 Level: Graduate

This course is designed to provide the student the skills necessary for developing a comprehensive effective written implementation plan for a new business venture. The key to this class is that a "business plan is more than a strategic plan". The key differences are both implementation and possible review by "outsiders." This course deals with the critical decisions and action steps that entrepreneurs must make in both planning and executing a new venture. The course focuses on "doing" rather than on mere "facts about business development and plan writing." It will concentrate on creative solutions to resource generation and utilization. The business plan is often a selling document to those who may be interested in the business venture for a variety of reasons. Therefore it must reflect the concept's viability and business model, the environment in which the firm operates, and the expertise of the management team to execute the plan.

Course Schedule

Registration Dates Course Dates Session Weeks
11/30/20 - 04/30/21 05/03/21 - 06/27/21 Spring 2021 Session I 8 Week session
02/22/21 - 07/30/21 08/02/21 - 09/26/21 Summer 2021 Session I 8 Week session

Current Syllabi

After successfully completing this course, you will be able to:

CO1. Identify or create a business concept for marketplace entry that is suitable for the business plan development stage.

CO2. Refine your business concept (if applicable).

CO3. Develop the business plan and understand all key components required for success development and implementation

CO4. Use information to write a business plan and the essential elements of a business plan

CO5. Analyze your Strengths, Weaknesses, Opportunities & Threats (aka SWOT analysis)

CO6. Assess your market opportunities

CO7. Analyze funding resources for your plan and obtain funding

CO8. Assemble your business plan

NameGrade %
Discussion Forums 25.00 %
Introduction Forum 3.13 %
Week 2 Forum 3.13 %
Week 3 Forum 3.13 %
Week 4 Forum 3.13 %
Week 5 Forum 3.13 %
Week 6 Forum 3.13 %
Week 7 Forum 3.13 %
Week 8 Forum 3.13 %
Assignments 50.00 %
Week 1 - Concept Approval 7.14 %
Week 2 - Franchises 7.14 %
Week 3 - SWOT Analysis 7.14 %
Week 4 - Business Plan Part 1 7.14 %
Week 5 - Funding 7.14 %
Week 6 - Financial Plan 7.14 %
Week 7 - Business Plan Part 2 7.14 %
Final Business Plan 25.00 %
Week 8 - Business Plan Compiled 25.00 %
Book Title: Various resources from the APUS Library & the Open Web are used. Please visit to locate the course eReserve.*
Publication Info:

Book Title:Various resources from the APUS Library & the Open Web are used. Please visit to locate the course eReserve.*

Previous Syllabi

Not current for future courses.