Course Details
Course Code: BUSN320 Course ID: 2985 Credit Hours: 3 Level: Undergraduate
This course is a study of the fundamental principles of e-business. Students will learn how to build a successful e-business operation with step-by-step guidance for writing an e-business plan and simplified guidance for the development and management of a start-up customer focused website. Students will select an e-business of their choice and, using worksheets from their textbooks, follow a step-by-step process to develop eight sections of the e-business plan: business description, product and services, marketplace analysis, marketing planning, management and organization, operations, business location and equipment, and financial plans. Students will integrate basic start-up web site design plans and concepts into their e-business plan. The major objective of this course is for every student to apply the principles of e-business, e-marketing and basic website design and develop an e-business plan for immediate application or for future reference.
Course Schedule
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 08/31/20 - 01/29/21 | 02/01/21 - 03/28/21 | Winter 2021 Session I | 8 Week session |
| 09/28/20 - 02/26/21 | 03/01/21 - 04/25/21 | Winter 2021 Session D | 8 Week session |
| 10/26/20 - 04/02/21 | 04/05/21 - 05/30/21 | Spring 2021 Session B | 8 Week session |
| 11/30/20 - 04/30/21 | 05/03/21 - 06/27/21 | Spring 2021 Session I | 8 Week session |
| 12/28/20 - 06/04/21 | 06/07/21 - 08/01/21 | Spring 2021 Session D | 8 Week session |
Current Syllabi
Upon successful completion of this course of study, the student will be able to:
CO 1 Define and explain the meaning of eCommerce
CO 2 Demonstrate a knowledge of the fundamentals of eCommerce
CO 3 Discuss the role of eCommerce in practical business applications
CO 4 Identify techniques and tools that can be used to evaluate the driving forces of eCommerce
CO 5 Acquire knowledge and understanding of the history of eCommerce and its impact on business
CO 6 Assess eCommerce influence on businesses and how it provides a competitive advantage
CO 7 Analyze management’s role
CO 8 Evaluate and discuss issues surrounding ethics and security as related to eCommerce
| Name | Grade % |
|---|---|
| Discussion Forums | 27.00 % |
| Introduction Forum | 3.38 % |
| Week 2 Forum | 3.38 % |
| Week 3 Forum | 3.38 % |
| Week 4 Forum | 3.38 % |
| Week 5 Forum | 3.38 % |
| Week 6 Forum | 3.38 % |
| Week 7 Forum | 3.38 % |
| Week 8 Forum | 3.38 % |
| Exams | 25.00 % |
| Mid-Term Exam | 12.50 % |
| Final Exam | 12.50 % |
| Homework Assignments | 48.00 % |
| Assignment Week 1 | 8.00 % |
| Assignment Week 2 | 8.00 % |
| Assignment Week 3 | 8.00 % |
| Assignment Week 5 | 8.00 % |
| Assignment Week 6 | 8.00 % |
| Assignment Week 7 | 8.00 % |
| Book Title: | Beyond E-Business: Towards networked structures - eBook available in the APUS Online Library |
| ISBN: | 9781138801769 |
| Publication Info: | Routledge |
| Author: | Paul Grefen |
| Unit Cost: | $147.96 |
| Book Title: | To find the library e-book(s) req'd for your course, please visit http://apus.libguides.com/er.php to locate the eReserve by course #. |
| Author: | No Author Specified |