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BUSN320 - Principles of E Business
Course Details
Course Code: BUSN320 Course ID: 2985 Credit Hours: 3 Level: Undergraduate
This course is a study of the fundamental principles of e-business. Students will learn how to build a successful e-business operation with step-by-step guidance for writing an e-business plan and simplified guidance for the development and management of a start-up customer focused website. Students will select an e-business of their choice and, using worksheets from their textbooks, follow a step-by-step process to develop eight sections of the e-business plan: business description, product and services, marketplace analysis, marketing planning, management and organization, operations, business location and equipment, and financial plans. Students will integrate basic start-up web site design plans and concepts into their e-business plan. The major objective of this course is for every student to apply the principles of e-business, e-marketing and basic website design and develop an e-business plan for immediate application or for future reference.
Course Schedule
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 04/29/19 - 10/04/19 | 10/07/19 - 12/01/19 | Fall 2019 Session B | 8 Week session |
| 05/27/19 - 11/01/19 | 11/04/19 - 12/29/19 | Fall 2019 Session I | 8 Week session |
| 06/24/19 - 11/29/19 | 12/02/19 - 01/26/20 | Fall 2019 Session D | 8 Week session |
| 07/29/19 - 01/03/20 | 01/06/20 - 03/01/20 | Winter 2020 Session B | 8 Week session |
| 08/26/19 - 01/31/20 | 02/03/20 - 03/29/20 | Winter 2020 Session I | 8 Week session |
| 09/30/19 - 02/28/20 | 03/02/20 - 04/26/20 | Winter 2020 Session D | 8 Week session |
Current Syllabi
Upon successful completion of this course of study, the student will be able to:
CO 1 Define and explain the meaning of eCommerce
CO 2 Demonstrate a knowledge of the fundamentals of eCommerce
CO 3 Discuss the role of eCommerce in practical business applications
CO 4 Identify techniques and tools that can be used to evaluate the driving forces of eCommerce
CO 5 Acquire knowledge and understanding of the history of eCommerce and its impact on business
CO 6 Assess eCommerce influence on businesses and how it provides a competitive advantage
CO 7 Analyze management’s role
CO 8 Evaluate and discuss issues surrounding ethics and security as related to eCommerce
| Name | Grade % |
|---|---|
| Forums | 27.00 % |
| Introduction | 3.00 % |
| Forum 1 | 3.00 % |
| Forum 2 | 3.00 % |
| Forum 3 | 3.00 % |
| Forum 4 | 3.00 % |
| Forum 5 | 3.00 % |
| Forum 6 | 3.00 % |
| Forum 7 | 3.00 % |
| Forum 8 | 3.00 % |
| Exams | 25.00 % |
| Mid-Term Exam | 12.50 % |
| Final Exam | 12.50 % |
| Homework Assignments | 48.00 % |
| Assignment Week 1 | 6.00 % |
| Assignment Week 2 | 6.00 % |
| Assignment Week 3 | 6.00 % |
| Assignment Week 4 | 6.00 % |
| Assignment Week 5 | 6.00 % |
| Assignment Week 6 | 6.00 % |
| Assignment Week 7 | 6.00 % |
| Assignment Week 8 | 6.00 % |
| Unassigned | 0.00 % |
| Mid-Term Exam | 0.00 % |
| Final Exam | 0.00 % |
Book Title: Beyond E-Business: Towards networked structures - eBook available in the APUS Online Library
Author: Paul Grefen
Publication Info: Routledge
ISBN: 9781138801769
Book Title: To find the library e-book(s) req'd for your course, please visit http://apus.libguides.com/er.php to locate the eReserve by course #. You must be logged in to eCampus first to access the links.
Author: N/A
Publication Info: N/A
ISBN: N/A
| Book Title: | Beyond E-Business: Towards networked structures - eBook available in the APUS Online Library |
| ISBN: | 9781138801769 |
| Publication Info: | Routledge |
| Author: | Paul Grefen |
| Unit Cost: | $147.96 |
| Book Title: | To find the library e-book(s) req'd for your course, please visit http://apus.libguides.com/er.php to locate the eReserve by course #. |
| Author: | No Author Specified |
Previous Syllabi
Not current for future courses.