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BUSN320 - Principles of E Business

Course Details

Course Code: BUSN320 Course ID: 2985 Credit Hours: 3 Level: Undergraduate

This course is a study of the fundamental principles of e-business. Students will learn how to build a successful e-business operation with step-by-step guidance for writing an e-business plan and simplified guidance for the development and management of a start-up customer focused website. Students will select an e-business of their choice and, using worksheets from their textbooks, follow a step-by-step process to develop eight sections of the e-business plan: business description, product and services, marketplace analysis, marketing planning, management and organization, operations, business location and equipment, and financial plans. Students will integrate basic start-up web site design plans and concepts into their e-business plan. The major objective of this course is for every student to apply the principles of e-business, e-marketing and basic website design and develop an e-business plan for immediate application or for future reference.





Course Schedule

Registration Dates Course Dates Session Weeks
11/26/18 - 05/03/19 05/06/19 - 06/30/19 Spring 2019 Session I 8 Week session
12/31/18 - 05/31/19 06/03/19 - 07/28/19 Spring 2019 Session D 8 Week session
01/28/19 - 06/28/19 07/01/19 - 08/25/19 Summer 2019 Session B 8 Week session
02/25/19 - 08/02/19 08/05/19 - 09/29/19 Summer 2019 Session I 8 Week session
03/25/19 - 08/30/19 09/02/19 - 10/27/19 Summer 2019 Session D 8 Week session
04/29/19 - 10/04/19 10/07/19 - 12/01/19 Fall 2019 Session B 8 Week session

Current Syllabi

Upon successful completion of this course of study, the student will be able to:


CO 1 Define and explain the meaning of eCommerce
CO 2 Demonstrate a knowledge of the fundamentals of eCommerce
CO 3 Discuss the role of eCommerce in practical business applications
CO 4 Identify techniques and tools that can be used to evaluate the driving forces of eCommerce
CO 5 Acquire knowledge and understanding of the history of eCommerce and its impact on business
CO 6 Assess eCommerce influence on businesses and how it provides a competitive advantage
CO 7 Analyze management’s role
CO 8 Evaluate and discuss issues surrounding ethics and security as related to eCommerce

NameGrade %
Forums 27.00 %
Introduction 3.00 %
Forum 1 3.00 %
Forum 2 3.00 %
Forum 3 3.00 %
Forum 4 3.00 %
Forum 5 3.00 %
Forum 6 3.00 %
Forum 7 3.00 %
Forum 8 3.00 %
Exams 25.00 %
Mid-Term Exam 12.50 %
Final Exam 12.50 %
Homework Assignments 48.00 %
Assignment Week 1 6.00 %
Assignment Week 2 6.00 %
Assignment Week 3 6.00 %
Assignment Week 4 6.00 %
Assignment Week 5 6.00 %
Assignment Week 6 6.00 %
Assignment Week 7 6.00 %
Assignment Week 8 6.00 %
Book Title: Beyond E-Business: Towards networked structures - eBook available in the APUS Online Library
Author: Paul Grefen
Publication Info: Routledge
ISBN: 9781138801769
Book Title: To find the library e-book(s) req'd for your course, please visit http://apus.libguides.com/er.php to locate the eReserve by course #. You must be logged in to eCampus first to access the links.
Author: N/A
Publication Info: N/A
ISBN: N/A

Book Title:Beyond E-Business: Towards networked structures - eBook available in the APUS Online Library
ISBN:9781138801769
Publication Info:Routledge
Author:Paul Grefen
Unit Cost:$147.96
Book Title:To find the library e-book(s) req'd for your course, please visit http://apus.libguides.com/er.php to locate the eReserve by course #. You must be logged in to eCampus first to access the links.
Author: No Author Specified

Previous Syllabi

Not current for future courses.