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BUSN313 - Global and Competitive Strategy

Course Details

Course Code: BUSN313 Course ID: 2945 Credit Hours: 3 Level: Undergraduate

This course is concerned with the formulation and analysis of business strategy. Business strategy is the set of objectives and policies that collectively determine how a business positions itself to increase its returns and create economic value for its owners and stakeholders. Students will be introduced to analytical techniques for diagnosing the competitive position of a business, evaluating business strategies, and identifying and analyzing specific business options.





Course Schedule

Registration Dates Course Dates Session Weeks
02/24/20 - 07/31/20 08/03/20 - 09/27/20 Summer 2020 Session I 8 Week session
03/30/20 - 09/04/20 09/07/20 - 11/01/20 Summer 2020 Session D 8 Week session
04/27/20 - 10/02/20 10/05/20 - 11/29/20 Fall 2020 Session B 8 Week session
05/25/20 - 10/30/20 11/02/20 - 12/27/20 Fall 2020 Session I 8 Week session
06/29/20 - 12/04/20 12/07/20 - 01/31/21 Fall 2020 Session D 8 Week session

Current Syllabi

After successfully completing this course, you will be able to

  1. Demonstrate how globalization and environmental sustainability influence strategic management
  2. Evaluate the relationship between social responsibility and corporate performance
  3. Analyze aspects of an organization’s environment that can influence its long-term decisions
  4. Assess a company’s corporate culture and how it might affect a proposed strategy
  5. Examine the basic types of strategic alliances
  6. Critique a variety of functional strategies that can be used to achieve organizational goals and objectives
  7. Analyze the centralization versus decentralization issue in multinational corporations
  8. Use the strategic audit as a method of organizing and analyzing case information
NameGrade %
Discussion Forums 40.00 %
Introduction Forum 5.71 %
Week 2 Forum 5.71 %
Week 3 Forum 5.71 %
Week 5 Forum 5.71 %
Week 6 Forum 5.71 %
Week 7 Forum 5.71 %
Week 8 Forum 5.71 %
Assignments 15.00 %
Week 8 Assignment-Case Study 15.00 %
Exam 20.00 %
Mid-Term Exam - Week 4 20.00 %
Quizzes 25.00 %
Week 2 Quiz 8.33 %
Week 5 Quiz 8.33 %
Week 7 Quiz 8.33 %

Web Sites

In addition to the required course texts, the following public domain web sites are useful. Please abide by the university’s academic honesty policy when using Internet sources as well. Note web site addresses are subject to change.

Site Name

Web Site URL/Address

PwC Strategy& Inc.

http://www.strategy -business.com/

Global Strategy

http://www.global-strategy.net/what- is-global- strategy/
Book Title:Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.*
ISBN:ERESERVE NOTE

Previous Syllabi

Not current for future courses.