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WEBD323 - Search Engine Optimization


This course introduces concepts and strategies for successful search engine optimization (SEO). It examines different kinds of searches including image searches, local searches, and industry-specific vertical search engines. Additional topics such as link building, site structure improvements, conversation tracking, research and development keyword strategic development, and understanding barriers of search engine optimization are addressed for the purpose of increasing a website's relevance and to determine how people search for products and services.






Schedule of Classes

Registration Dates Course Dates Session
09/24/18 - 03/01/19 03/04/19 - 04/28/19 Winter 2019 Session D - 8 Week session
12/31/18 - 05/31/19 06/03/19 - 07/28/19 Spring 2019 Session D - 8 Week session

Course Materials

Previous Syllabi

Book Title: SEO: Search Engine Optimization Bible - E-book available in the APUS Online Library; hard copy not available from the APUS Bookstore, please try other sources.
ISBN: 9780470452646
Publication Info: Wiley Lib
Author: Ledford
Unit Cost: $28.84
Electronic ISBN: N/A
Electronic Unit Cost: N/A

Book Title: To find the library e-book(s) req'd for your course, please visit to locate the eReserve by course #. You must be logged in to eCampus first to access the links.
Publication Info: N/A
Author: No Author Specified
Unit Cost: N/A
Electronic ISBN: N/A
Electronic Unit Cost: N/A