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WEBD222 - Advanced Web Analytics


This course is an advanced study of Web analytics technology and how businesses and organizations may use the technology to measure website traffic, enhance business presence, and conduct market research. The course expands on concepts introduced from the Introduction to Web analytics course and expands into more advanced topics regarding the subject. The course will cover scenario based exercises and requires students to use free Web analytic tools to experience the maximum amount of application and retention of material covered in the course. Prerequisite: WEBD122





Schedule of Classes

Registration Dates Course Dates Session
10/29/18 - 03/29/19 04/01/19 - 05/26/19 Spring 2019 Session B - 8 Week session
12/31/18 - 05/31/19 06/03/19 - 07/28/19 Spring 2019 Session D - 8 Week session
02/25/19 - 08/02/19 08/05/19 - 09/29/19 Summer 2019 Session I - 8 Week session

Course Materials

Previous Syllabi

Book Title: Advanced Web Metrics with Google Analytics, 3rd Ed-E-book is available in the APUS Online Library; links provided in the classroom lessons section.
ISBN: 9781118168448
Publication Info: Wiley Lib
Author: Clifton, Brian
Unit Cost: $28.87
Electronic ISBN: N/A
Electronic Unit Cost: N/A