Skip Navigation

Schedule of Classes

View Academic Calendar

SPMT630 - Sales and Promotions in Sport


This course focuses on the fundamentals roles of developing, activating, and managing sport sponsorship through sales and promotion. Through shared practical examples, this course will view how to generate ticket sales through sport promotion and how to utilize e-commerce as a promotional tool in sports.






Schedule of Classes

Registration Dates Course Dates Session
11/26/18 - 05/03/19 05/06/19 - 06/30/19 Spring 2019 Session I - 8 Week session
02/25/19 - 08/02/19 08/05/19 - 09/29/19 Summer 2019 Session I - 8 Week session

Course Materials

Previous Syllabi

Book Title: Sport Promotion and Sales Management-E-book available for purchase from
ISBN: 9780736064774
Publication Info: Human Kinetics Publishers
Author: Irwin, Richard L.
Unit Cost: $109.00
Electronic ISBN: N/A
Electronic Unit Cost: N/A