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RTMG221 - Retail Photo Operations

 

Students will define the basics of retail photo operations, principles and techniques found in today's marketplace. Students will learn how to present the photo department to customers as well as the details of the supporting photo center operations. Students will learn the current types of photographic equipment, how to maintain inventory and account for financial transactions. In addition, students will learn what advanced techniques are now available and be able to distinguish the differences from older film products. While the organizational structure of a retail store photo operation may vary by the size and type of the business, most tasks involved with operating a retail photo center are similar. Comparisons will be made to the advantages of a small specialty shop versus a department a in large retail operation. Students will have the opportunity to explore these variations.

 

Prerequisites

N/A

Corequisites

N/A

Course Materials

Previous Syllabi

Book Title: Best Business Practices for Photographers, 2nd ed - eBook available via the APUS Online Library; hard copy not available from the APUS Bookstore, please try other sources.
ISBN: 9781435454293
Publication Info: Cengage Lib
Author: Harrington, John Henry
Unit Cost: $35.11
Electronic ISBN: N/A
Electronic Unit Cost: N/A

Book Title: To find the library e-book(s) req'd for your course, please visit http://apus.libguides.com/er.php to locate the eReserve by course #. You must be logged in to eCampus first to access the links.
ISBN: N/A
Publication Info: N/A
Author: N/A
Unit Cost: N/A
Electronic ISBN: N/A
Electronic Unit Cost: N/A

Book Title: George DeWolfe's Digital Photography Fine Print Workshop - E-book available in the APUS Online Library
ISBN: 9780072260878
Publication Info: McGraw-Hill Lib
Author: George Dewolfe
Unit Cost: $30.25
Electronic ISBN: N/A
Electronic Unit Cost: N/A

Book Title: Digital Printing Start-up Guide - E-book available in the APUS Online Library; hard copy not available from the APUS Bookstore, please try other sources.
ISBN: 9781592005048
Publication Info: Cengage Learning
Author: Johnson, Harald
Unit Cost: $26.53
Electronic ISBN: N/A
Electronic Unit Cost: N/A

Book Title: Real Business of Photography - E-book available in the APUS Online Library
ISBN: 9781581153507
Publication Info: Allworth Press
Author: Weisgrau, Richard
Unit Cost: $16.25
Electronic ISBN: N/A
Electronic Unit Cost: N/A