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MKTG602 - Global Marketing Strategy

 

This course is a study of the elements involved in such key global marketing functions as product, price, place and promotional activities. Students will evaluate global marketing opportunities, develop strategy, and simulate implementation of it as it relates to total organizational strategy.

 

Prerequisites

N/A

Corequisites

N/A

Schedule of Classes

Registration Dates Course Dates Session
07/30/18 - 01/04/19 01/07/19 - 03/03/19 Winter 2019 Session B - 8 Week session
09/24/18 - 03/01/19 03/04/19 - 04/28/19 Winter 2019 Session D - 8 Week session
11/26/18 - 05/03/19 05/06/19 - 06/30/19 Spring 2019 Session I - 8 Week session

Course Materials

Previous Syllabi

Book Title: Global Marketing, 9th ed.
ISBN: 9780134129945
Publication Info: Pearson
Author: Keegan and Green
Unit Cost: $172.61
Electronic ISBN: N/A
Electronic Unit Cost: N/A