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MKTG601 - Strategic Internet Marketing


This course investigates today’s global environment of electronic commerce and that influence on today’s business enterprises. The learning’s in Strategic E-Commerce Marketing spotlight E-Commerce opportunities, issues, options and techniques necessary to create an appropriate ECommerce marketing plan for an enterprise. The course also provides the students with the real world experience of developing a pseudo working website in coincidence and in support of the Marketing plan. Other issues examined include channel structures given an electronic environment and the impact on supply chain management, e-tools, and ECommerce marketing as viewed through the traditional marketing mix. Critical evaluations of web sites, web tools, promotions, advertising, selling and communications are also explored.






Schedule of Classes

Registration Dates Course Dates Session
10/29/18 - 03/29/19 04/01/19 - 05/26/19 Spring 2019 Session B - 8 Week session
12/31/18 - 05/31/19 06/03/19 - 07/28/19 Spring 2019 Session D - 8 Week session
02/25/19 - 08/02/19 08/05/19 - 09/29/19 Summer 2019 Session I - 8 Week session

Course Materials

Previous Syllabi

Book Title: E-Commerce Essentials
ISBN: 9780133544985
Publication Info: Pearson
Author: Laudon, K. and Traver, C.
Unit Cost: $149.00
Electronic ISBN: N/A
Electronic Unit Cost: N/A