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MKTG601 - Strategic Internet Marketing

 

This course investigates today’s global environment of electronic commerce and that influence on today’s business enterprises. The learning’s in Strategic E-Commerce Marketing spotlight E-Commerce opportunities, issues, options and techniques necessary to create an appropriate ECommerce marketing plan for an enterprise. The course also provides the students with the real world experience of developing a pseudo working website in coincidence and in support of the Marketing plan. Other issues examined include channel structures given an electronic environment and the impact on supply chain management, e-tools, and ECommerce marketing as viewed through the traditional marketing mix. Critical evaluations of web sites, web tools, promotions, advertising, selling and communications are also explored.

 

Prerequisites

N/A

Corequisites

N/A

Schedule of Classes

Registration Dates Course Dates Session
08/27/18 - 02/01/19 02/04/19 - 03/31/19 Winter 2019 Session I - 8 Week session
10/29/18 - 03/29/19 04/01/19 - 05/26/19 Spring 2019 Session B - 8 Week session
12/31/18 - 05/31/19 06/03/19 - 07/28/19 Spring 2019 Session D - 8 Week session

Course Materials

Previous Syllabi

Book Title: E-Commerce Essentials
ISBN: 9780133544985
Publication Info: Pearson
Author: Laudon, K. and Traver, C.
Unit Cost: $149.00
Electronic ISBN: N/A
Electronic Unit Cost: N/A