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MKTG423 - Marketing Writing
This course provides a sound understanding of an integrated approach towards marketing communications mix. The course assesses the impact of globalization of markets on marketing communications and provides an understanding of the cultural, legal and lifestyle of various cultures. This is an advanced writing course providing practice in producing marketing content for print, broadcast, online and public relations media. Commonalities and differences among writing formats, mechanics, and approaches of each medium are addressed.
Prerequisites
N/A
Corequisites
N/A
| Registration Dates | Course Dates | Session |
|---|---|---|
| 09/24/18 - 03/01/19 | 03/04/19 - 04/28/19 | Winter 2019 Session D - 8 Week session |
| 12/31/18 - 05/31/19 | 06/03/19 - 07/28/19 | Spring 2019 Session D - 8 Week session |
Course Materials
| Previous Syllabi | Download Archived Course Syllabi here Not current for future courses | |
| Book Title: | Strategic Writing, 3rd ed-E-book available in the APUS Online Library | |
| ISBN: | 9780205031979 | |
| Publication Info: | Taylor & Francis | |
| Author: | Marsh, Charles | |
| Unit Cost: | $108.53 | |
| Electronic ISBN: | N/A | |
| Electronic Unit Cost: | N/A | |
| Book Title: | To find the library e-book(s) req'd for your course, please visit http://apus.libguides.com/er.php to locate the eReserve by course #. You must be logged in to eCampus first to access the links. | |
| ISBN: | N/A | |
| Publication Info: | N/A | |
| Author: | No Author Specified | |
| Unit Cost: | N/A | |
| Electronic ISBN: | N/A | |
| Electronic Unit Cost: | N/A | |
| Book Title: | New Rules of Marketing and PR, 4th ed.-E-book available in the APUS Online Library | |
| ISBN: | 9781118488768 | |
| Publication Info: | Wiley Lib | |
| Author: | Scott, David Meerman | |
| Unit Cost: | $16.49 | |
| Electronic ISBN: | N/A | |
| Electronic Unit Cost: | N/A | |