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MKTG423 - Marketing Writing

 

This course provides a sound understanding of an integrated approach towards marketing communications mix. The course assesses the impact of globalization of markets on marketing communications and provides an understanding of the cultural, legal and lifestyle of various cultures. This is an advanced writing course providing practice in producing marketing content for print, broadcast, online and public relations media. Commonalities and differences among writing formats, mechanics, and approaches of each medium are addressed.

 

Prerequisites

N/A

Corequisites

N/A

Schedule of Classes

Registration Dates Course Dates Session
06/25/18 - 11/30/18 12/03/18 - 01/27/19 Fall 2018 Session D - 8 Week session
09/24/18 - 03/01/19 03/04/19 - 04/28/19 Winter 2019 Session D - 8 Week session

Course Materials

Previous Syllabi Download Archived Course Syllabi here Not current for future courses
Book Title: Strategic Writing, 3rd ed-E-book available in the APUS Online Library
ISBN: 9780205031979
Publication Info: Taylor & Francis
Author: Marsh, Charles
Unit Cost: $108.53
Electronic ISBN: N/A
Electronic Unit Cost: N/A
Book Title: To find the library e-book(s) req'd for your course, please visit http://apus.libguides.com/er.php to locate the eReserve by course #. You must be logged in to eCampus first to access the links.
ISBN: N/A
Publication Info: N/A
Author: N/A
Unit Cost: N/A
Electronic ISBN: N/A
Electronic Unit Cost: N/A
Book Title: New Rules of Marketing and PR, 4th ed.-E-book available in the APUS Online Library
ISBN: 9781118488768
Publication Info: Wiley Lib
Author: Scott, David Meerman
Unit Cost: $16.49
Electronic ISBN: N/A
Electronic Unit Cost: N/A