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MKTG420 - Branding
This course introduces students to understanding the need to differentiate products and services. The course explores how branding can have an impact on purchasing decisions. Students learn branding methods to transcend industries and techniques to use branding as an asset.
Prerequisites
N/A
Corequisites
N/A
| Registration Dates | Course Dates | Session |
|---|---|---|
| 09/24/18 - 03/01/19 | 03/04/19 - 04/28/19 | Winter 2019 Session D - 8 Week session |
| 11/26/18 - 05/03/19 | 05/06/19 - 06/30/19 | Spring 2019 Session I - 8 Week session |
| 01/28/19 - 06/28/19 | 07/01/19 - 08/25/19 | Summer 2019 Session B - 8 Week session |
Course Materials
| Previous Syllabi | Download Archived Course Syllabi here Not current for future courses | |
| Book Title: | To find the library e-book(s) req'd for your course, please visit http://apus.libguides.com/er.php to locate the eReserve by course #. You must be logged in to eCampus first to access the links. | |
| ISBN: | N/A | |
| Publication Info: | N/A | |
| Author: | No Author Specified | |
| Unit Cost: | N/A | |
| Electronic ISBN: | N/A | |
| Electronic Unit Cost: | N/A | |
| Book Title: | Brand Atlas: Branding Intelligence Made Visible - the VitalSource e-book is provided inside the classroom | |
| ISBN: | 9780470433423 | |
| Publication Info: | VS-Wiley | |
| Author: | Alina Wheeler, Joel Katz | |
| Unit Cost: | $21.98 | |
| Electronic ISBN: | 9781118686577 | |
| Electronic Unit Cost: | $25.00 | |
| Book Title: | Brand Relevance - e-book available in the APUS Online Library | |
| ISBN: | 9780470613580 | |
| Publication Info: | Wiley Lib | |
| Author: | David Aaker | |
| Unit Cost: | $23.38 | |
| Electronic ISBN: | N/A | |
| Electronic Unit Cost: | N/A | |