Skip Navigation
 

Schedule of Classes

View Academic Calendar

MKTG308 - Social Media Marketing

 

This course presents the use of online social networking as a marketing strategy designed to increase customer loyalty and lead conversion. Through the study of social media sites, students evaluate contemporary and emerging tools in the digital marketplace.

 

Prerequisites

N/A

Corequisites

N/A

Schedule of Classes

Registration Dates Course Dates Session
07/30/18 - 01/04/19 01/07/19 - 03/03/19 Winter 2019 Session B - 8 Week session
08/27/18 - 02/01/19 02/04/19 - 03/31/19 Winter 2019 Session I - 8 Week session
09/24/18 - 03/01/19 03/04/19 - 04/28/19 Winter 2019 Session D - 8 Week session
10/29/18 - 03/29/19 04/01/19 - 05/26/19 Spring 2019 Session B - 8 Week session
11/26/18 - 05/03/19 05/06/19 - 06/30/19 Spring 2019 Session I - 8 Week session

Course Materials

Previous Syllabi

Book Title: Strategic Social Media: From Marketing to Social Change, 1st ed. - e-book available in the APUS Online Library; hard copy not available from the APUS Bookstore, please try other sources.
ISBN: 9781119259190
Publication Info: Wiley OL
Author: Mahoney & Tang
Unit Cost: $99.95
Electronic ISBN: N/A
Electronic Unit Cost: N/A

Book Title: The Zen of Social Media Marketing, 3rd ed. - eBook available via the APUS online library. Hard copy not available from the APUS Bookstore, please try other sources.
ISBN: 9781937856151
Publication Info: BenBella Books
Author: Kabani, Shama
Unit Cost: $12.24
Electronic ISBN: N/A
Electronic Unit Cost: N/A

Book Title: To find the library e-book(s) req'd for your course, please visit http://apus.libguides.com/er.php to locate the eReserve by course #. You must be logged in to eCampus first to access the links.
ISBN: N/A
Publication Info: N/A
Author: N/A
Unit Cost: N/A
Electronic ISBN: N/A
Electronic Unit Cost: N/A