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ENTR630 - Entrepreneurial Marketing

 

This course examines the marketing process and components of a successful marketing strategy for starting and growing a successful entrepreneurial venture. Students learn about the evolving practice of marketing and the potential for entrepreneurial thinking. Focal points range from issues with conventional marketing paradigms to the development of marketing strategy in the digital age.

 

Prerequisites

N/A

Corequisites

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Schedule of Classes

Registration Dates Course Dates Session
07/30/18 - 01/04/19 01/07/19 - 03/03/19 Winter 2019 Session B - 8 Week session
10/29/18 - 03/29/19 04/01/19 - 05/26/19 Spring 2019 Session B - 8 Week session

Course Materials

Previous Syllabi

Book Title: Various resources from the Open Web are used. Links provided inside the classroom in the Lessons section.
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