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ENTR420 - Social Media to Grow Small Business

 

This course explores the benefits and challenges of using social media and other online marketing techniques. Part of the focus throughout the course is seeing how different marketing tools and strategies can enhance presence in the market for a small business. Students learn how to leverage social media to enhance branding and marketing strategies and customer relations. It is recommended the student have completed ENTR415.

 

Prerequisites

N/A

Corequisites

N/A

Schedule of Classes

Registration Dates Course Dates Session
06/25/18 - 11/30/18 12/03/18 - 01/27/19 Fall 2018 Session D - 8 Week session
08/27/18 - 02/01/19 02/04/19 - 03/31/19 Winter 2019 Session I - 8 Week session
10/29/18 - 03/29/19 04/01/19 - 05/26/19 Spring 2019 Session B - 8 Week session

Course Materials

Previous Syllabi

Book Title: Social Media Marketing For Dummies, 3rd ed - e-book available in the APUS Online Library, link also available in the classroom Lessons section.
ISBN: 9781118985533
Publication Info: For Dummies
Author: Singh, Shiv
Unit Cost: $19.94
Electronic ISBN: N/A
Electronic Unit Cost: N/A

Book Title: Social Media Strategy: Marketing and Advertising in the Consumer Revolution - e-book available in the APUS Online Library, link also available in the classroom Lessons section.
ISBN: 9781442251526
Publication Info: Rowman & Littlefield
Author: Quesenberry, Keith
Unit Cost: $98.50
Electronic ISBN: N/A
Electronic Unit Cost: N/A