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ENTR416 - Innovative Marketing


Innovative marketing provides a conceptual and applications-oriented framework for marketing decision-making in an entrepreneurial environment. This course emphasizes satisfying target customers and achieving organizational objectives through skillful blending of strategies of key marketing concepts and principles for entrepreneurs.(Prerequisite: ENTR311)





Schedule of Classes

Registration Dates Course Dates Session
11/26/18 - 05/03/19 05/06/19 - 06/30/19 Spring 2019 Session I - 8 Week session
02/25/19 - 08/02/19 08/05/19 - 09/29/19 Summer 2019 Session I - 8 Week session

Course Materials

Previous Syllabi

Book Title: Various resources from the APUS Library & the Open Web are used. Links provided inside the classroom in the Lessons section.
Publication Info: N/A
Author: No Author Specified
Unit Cost: N/A
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Electronic Unit Cost: N/A