If you’ve been flipping channels recently, you may have gotten a jolt of recognition when the familiar university logo flashed across your screen. Earlier this year, we launched two new commercial spots to extend our Ready when you are.™ campaign, which launched in late 2011.
The “Ready” concept reflects the fact that American Public University is an established leader in online higher education. We are committed to our students, and we “stand ready” with a total solution of quality learning, support, flexibility, and affordability. “Ready when you are” also acknowledges that continuing your education requires a serious commitment.
In the spots, each individual has a moment of realization that they are ready for the next step in their education journey—and they turn confidently to American Public University as their chosen partner. As you watch, you may see something of yourself in the commercials, as the scenarios highlight qualities of our students: they are driven, have many personal and professional commitments, and have achieved some measure of success already.