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Retail Management

Bachelor of Arts

The Bachelor of Arts in Retail Management emphasizes both theoretical knowledge and the practical skills needed to effectively manage a variety of retail operations. This online bachelor’s degree will focus on interpersonal, managerial, human resource, leadership, communication, and the critical thinking skills necessary for success in the retail industry. Completion of this online program can help to propel your current career as a professional retail store manager, or to help you prepare for new retail management positions.

This program has been designed in consultation with industry business leaders and is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

This program is offered in two modalities: this traditional classroom option or our Momentum competency-based option. Learn more about Momentum.

Program Courses

The curriculum for this program follows industry trends to help ensure relevancy to today's marketplace. View all courses.

Program Objectives

In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:

  • Apply the principles and theories of planning, organizing, staffing, directing, leading, and controlling in retail management used by successful retailers in today’s global economy.
  • Assess the importance of retail strategy formulation and strategic perspectives of retail management on the impact of retailing in the global economy.
  • Deconstruct the impact of innovation within the retail industry to include its challenges and solution-driven strategies to remain current with today’s ever-changing technologies.
  • Evaluate retail operations to include successful implementation strategies and operational processes that maximize store profits.
  • Summarize and assess retail merchandising operations in the competitive marketplace in relation to corporate profitability.
ACBSP Accredited

Degree at a Glance

Admission Requirements

  • All APU undergraduate programs require a minimum of a high school diploma or equivalent (i.e. GED).
  • Please read all undergraduate admission requirements before applying to this program and be prepared to submit the required documentation.
  • There is no fee to complete the APU admission application. View steps to apply.

Need help?

Selecting the right program to meet your educational goals is a key step in ensuring a successful outcome. If you are unsure of which program to choose, or need more information, please contact an APU admissions representative at 877-777-9081 or info@apus.edu.


Undergraduate Tuition Rates 

Per credit hour: $270 | $250 with military grant*

View Tuition and Fees Details  

*To help minimize out-of-pocket costs, APU offers a tuition grant for U.S. active-duty servicemembers, Guard, Reserve, military spouses and dependents, and veterans that caps undergraduate tuition at the military TA limit. See all military-affiliated student benefits.

Paying for School

Because our university is accredited by the Higher Learning Commission (HLC), (the same as the Ohio State University, Univ. of Chicago, and U.S. Air Force Academy, to name a few), we can accept the following forms of financial aid and payments:

Ways to Save

Undergraduate Book Grant

Ebooks are provided at no cost if you are enrolled in undergraduate courses for credit. The undergraduate book grant is estimated to save $250 per academic semester if you are registered as a full-time student.

Transfer Credits

Accelerate your degree completion by taking full advantage of our transfer credit options, including credit for your previous college courses, military service schools, American Council on Education (ACE) and College Level Examination Program (CLEP) tests, and prior learning experiences.  

Employer Contributions

APU has educational partnerships with many employers and associations. Be sure to accurately enter your employer information when you complete our admissions application. Your employer might also offer a tuition reimbursement plan as one of your benefits.

School of Business


School of Business

This program resides in the American Public University School of Business, where 18 of our 26 degree programs have earned specialized accreditation from the Accreditation Council for Business Schools and Programs (ACBSP). This distinction does not come easy! To earn ACBSP accreditation, programs need to demonstrate quality in the areas of teaching excellence, student learning outcomes, and a continuous improvement. On top of this, our accounting degree programs have also earned the prestigious ACBSP Specialized Accounting Accreditation.

APU School of Business courses are taught online by real-world practitioners who strive to bring expert knowledge and relevancy to our students. With input from industry advisory councils, the School of Business regularly examines and updates curriculum and introduces new programs such as our in-demand degrees in business analytics and our new Certified Public Accountant (CPA) exam preparation certificate.

At APU, we understand your need for flexibility because most of our students are working adult learners attending school around work and other life commitments. This is why we offer 8-week or 16-week online courses that start monthly. Through an online virtual classroom, you’ll communicate with students and professors in forum communities as you work to complete your weekly written assignments on your own schedule from anywhere in the world. And with our mobile application, you can even work offline and upload your assignments when you reconnect.

The mission of the APU School of Business is to prepare students to be leaders in the global business community. No matter what your educational and career goals may be. We encourage you to browse the School of Business webpage to learn more about what’s happening in the school and to find a program that’s right for you.