Entrepreneurship

Bachelor of Arts

The Bachelor of Arts in Entrepreneurship offers you a practical, hands-on understanding of what it takes to be a successful entrepreneur in today’s competitive marketplace. You’ll learn about leveraging business opportunities into viable business entities as you study idea generation, marketing, management, operations, capital funding, and the legal aspects of beginning a new venture. This bachelor’s degree program is ideal if you plan to start your own venture, take over a family-owned company, or work within a startup organization.

Program Courses

The curriculum for this online bachelor’s program is reviewed by an advisory council of industry experts for relevancy to today’s marketplace. Course topics include:

  • Accounting concepts, financial statements, and financial analysis
  • Opportunities for new ventures and developing business plans
  • Leadership skills to suit a startup or family-owned business
  • Finding, supervising, and motivating employees
  • Creating and implementing new products
  • Running a service-based business
  • Entrepreneurial skills, including planning, funding, and marketing
  • Business laws and government regulations
  • Microsoft Excel for productivity, scheduling, and pricing
  • Creation of a successful e-business

View all courses.

Program Objectives

In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:

  • Establish entrepreneurial factors affecting the product and service environments.
  • Identify theoretical techniques to analyze markets.
  • Apply concepts of contract, tort, Uniform Commercial Code (UCC), and property law to entrepreneurial business enterprises.
  • Construct an entrepreneurial business strategy based on in-depth analysis of internal and external factors and competitive and environmental forces.
  • Apply critical thinking and decision-making skills to develop alternatives and solve problems objectively.
  • Analyze various methods necessary to grow an entrepreneurial venture through capital funding options.
  • Recommend a strategic plan to support an entrepreneurial business that leverages its overall business strategy.
  • Evaluate analytical skills necessary to operate a business efficiently and effectively that meet strategic planning and goals.

Degree at a Glance

Concentrations

Concentrations are designed to help you group courses together so you can further specialize in your field and pursue a more focused path to degree completion. You will be asked to select a concentration when you enroll in this program.

Explore the concentrations available for this program.

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Food and Beverage Industry

Covers foodservice operations and management, as well as current industry trends and challenges. Examines the principles of designing foodservice facilities and the sanitation practices needed to prevent the outbreak of foodborne illness. Topics include cost control, culinary theory and practice, and the dining experience from a consumer's perspective.

Sample Courses

  • HOSP101 - Foodservice Sanitation
  • HOSP200 - Food and Beverage Management
  • HOSP304 - Nutrition in the Food Service Industry
  • HOSP314 - Foodservice Trends and Challenges
  • HOSP316 - History and Culture of Wine
  • HOSP202 - Quantity Food Preparation
  • HOSP319 - Foodservice Facilities Design
  • HOSP307 - Principles of Cost Control in Foodservice Operations
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General

Focuses on the small business lifecycle from the startup stage to the growth stage, and differentiates the family business from other small business business environments. Topics include: personal and virtual customer service techniques; benefits and challenges of using social media; and online marketing techniques.

Sample Courses

  • ENTR216 - Service Innovation and Delivery
  • ENTR310 - The Family Owned Business
  • ENTR313 - Non-Profit Entrepreneurship
  • ENTR421 - The Value of Networking
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Retail Industry

Explores retail strategy, organizational fundamentals, and management. Topics include:  merchandising operations; promotional efforts; intelligent market analysis; inventory management; customer relations; and retail innovation.

Sample Courses

  • RTMG200 - Customer Relations
  • RTMG201 - Retail Inventory Management
  • RTMG202 - Risk Management
  • RTMG300 - Retail Strategy
  • RTMG301 - Retail Innovation
  • RTMG302 - Retail Operations
  • RTMG303 - Retail Merchandising Operations
  • RTMG150 - Retail Organization Fundamentals
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Sports Fitness

Focuses on different aspects of sports fitness, including wellness, conditioning, and fitness culture. Topics include: current and emerging industry trends; the fitness market's impact on U.S. and global health and wellness; nutrition; and individual fitness training program creation. Designed for entreprenuers who desire to own a fitness or heath center.

Sample Courses

  • PBHE209 - Wellness: Health Promotion and Disease Prevention
  • SPHE295 - Foundations of Nutrition
  • SPHE290 - Foundations of Sports and Health Sciences
  • SPHE316 - Sports and Recreation Facility Management
  • SPHE420 - Exercise Programming and Testing
  • SPHE460 - Business Aspects of Fitness and Wellness
  • SPHE461 - Current Issues and Trends in Fitness and Wellness
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Small Business

Examines key concepts and principles of leadership, customer service, operations, social media, and marketing for successful small business ownership.

Sample Courses

  • ENTR200 - Leadership in Small Business Ventures
  • ENTR340 - Small Business Customer Service
  • ENTR415 - Marketing the Successful Small Business
  • ENTR420 - Social Media to Grow Small Business
  • ENTR425 - Operating a Small Business

Admission Requirements

  • All undergraduate programs require a minimum of a high school diploma or equivalent (i.e. GED).
  • New undergraduate students may be asked to complete our College Readiness Assessment (ADMN100). If you have successfully completed 9 or more hours of college credit, you may reach out to your admission representative to inquire about waiving this requirement.
  • If you have previous college experience, you will be asked to submit your transcripts from previous schools where you earned academic credit.
  • There is no fee to complete our admission application. View steps to apply.

Need help?

Selecting the right program to meet your educational goals is a key step in ensuring a successful outcome. If you are unsure of which program to choose, or need more information, please contact an admission representative at 877-777-9081 or info@apus.edu.


Undergraduate Tuition Rates 

Per credit hour: $270 | $250 with military grant*

View Tuition and Fees Details  

*To help minimize out-of-pocket costs, we offer a tuition grant for U.S. active-duty servicemembers, Guard, Reserve, military spouses and dependents, and veterans that caps undergraduate tuition at the military TA limit. See all military-affiliated student benefits.

Paying for School

Because our university is accredited by the Higher Learning Commission (HLC), (the same as the Ohio State University, Univ. of Chicago, and U.S. Air Force Academy, to name a few), we can accept the following forms of financial aid and payments:

Ways to Save

Undergraduate Book Grant

Ebooks are provided at no cost if you are enrolled in undergraduate courses for credit. The undergraduate book grant is estimated to save $250 per academic semester if you are registered as a full-time student.

Transfer Credits

Accelerate your degree completion by taking full advantage of our transfer credit options, including credit for your previous college courses, military service schools, American Council on Education (ACE) and College Level Examination Program (CLEP) tests, and prior learning experiences.  

Employer Contributions

The university has educational partnerships with many employers and associations. Be sure to accurately enter your employer information when you complete our admissions application. Your employer might also offer a tuition reimbursement plan as one of your benefits.