SPHE413 - Sports Marketing
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This course focuses on the promotions, public relations, and advertising and other marketing functions involved in the multi-billion dollar sports industry. The course provides research, case analysis, and other opportunities to learn of the effective principles, theories, practices, and methods involved with all aspects of sports communications.
Prerequisites
N/A
Corequisites
N/A
Schedule of Classes
| 09/26/11 - 02/26/12 |
03/05/12 - 04/29/12 |
Winter 2012 Session D - 8 Week session |
| 10/31/11 - 03/25/12 |
04/02/12 - 05/27/12 |
Spring 2012 Session B - 8 Week session |
| 11/28/11 - 04/29/12 |
05/07/12 - 07/01/12 |
Spring 2012 Session I - 8 Week session |
| 12/26/11 - 05/27/12 |
06/04/12 - 07/29/12 |
Spring 2012 Session D - 8 Week session |
| 01/30/12 - 06/24/12 |
07/02/12 - 08/26/12 |
Summer 2012 Session B - 8 Week session |
| 02/27/12 - 07/29/12 |
08/06/12 - 09/30/12 |
Summer 2012 Session I - 8 Week session |
| 03/26/12 - 08/26/12 |
09/03/12 - 10/28/12 |
Summer 2012 Session D - 8 Week session |
| 04/30/12 - 09/23/12 |
10/01/12 - 11/25/12 |
Fall 2012 Session B - 8 Week session |
| 05/28/12 - 10/28/12 |
11/05/12 - 12/30/12 |
Fall 2012 Session I - 8 Week session |
| 06/25/12 - 11/25/12 |
12/03/12 - 01/27/13 |
Fall 2012 Session D - 8 Week session |
Course Materials
| Book Title: |
Sports and Entertainment Marketing, 3rd Ed-E-book is provided in the classroom
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| ISBN: |
0538445157
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| Publication Info: |
Cengage
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| Author: |
Kaser, Ken
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| Unit Cost: |
$45.75
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| Book Title: |
Stateside & Canadian Students: The e-book is available online and the location/access information is provided in the classroom. If you wish to purchase the hard copy text, you may do so through the bookseller of your choice.
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| ISBN: |
Online Text Note
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| Publication Info: |
N/A
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| Author: |
N/A
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| Unit Cost: |
N/A
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