MKTG495 - Senior Seminar in Marketing
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This course is a capstone course designed to allow the student to review, analyze and integrate the work the student has completed toward a degree in Marketing. The student will complete an approved academic project or paper that demonstrates mastery of marketing principles, concepts, and study. This is a capstone course to be taken after all other Management courses have been satisfactorily completed. Student must have SENIOR standing to register.
Prerequisites
N/A
Corequisites
N/A
Schedule of Classes
| 09/26/11 - 02/26/12 |
03/05/12 - 04/29/12 |
Winter 2012 Session D - 8 Week session |
| 10/31/11 - 03/25/12 |
04/02/12 - 05/27/12 |
Spring 2012 Session B - 8 Week session |
| 11/28/11 - 04/29/12 |
05/07/12 - 07/01/12 |
Spring 2012 Session I - 8 Week session |
| 12/26/11 - 05/27/12 |
06/04/12 - 07/29/12 |
Spring 2012 Session D - 8 Week session |
| 01/30/12 - 06/24/12 |
07/02/12 - 08/26/12 |
Summer 2012 Session B - 8 Week session |
Course Materials
| Book Title: |
Successful Marketing (Looseleaf) - With CD
|
| ISBN: |
1933895063
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| Publication Info: |
Planning Shop
|
| Author: |
ABRAMS
|
| Unit Cost: |
$92.00
|
| |
| Book Title: |
The New Rules of Marketing and PR, 2nd ed. - E-book available in the APUS Online Library
|
| ISBN: |
0470547812
|
| Publication Info: |
Wiley
|
| Author: |
Meerman
|
| Unit Cost: |
$14.00
|
| |
| Book Title: |
Stateside & Canadian Students: The e-book is available via the Online Library and the access information is provided in the classroom. If you wish to purchase the hard copy text, you may do so through the bookseller of your choice.
|
| ISBN: |
Online Library E-book Note
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| Publication Info: |
N/A
|
| Author: |
N/A
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| Unit Cost: |
N/A
|
| |
