HOSP321 - Marketing and the Hospitality Industry
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A comprehensive review of marketing in the hospitality industry; restaurants, hotels, planned play, theme parks and convention centers, based upon customer satisfaction and the customer’s perspective. Students will identify best practices in marketing, analyze the market, and assess consumer behavior, offerings, price, and promotion strategies.
Prerequisites
Corequisites
N/A
Schedule of Classes
| 09/26/11 - 02/26/12 |
03/05/12 - 04/29/12 |
Winter 2012 Session D - 8 Week session |
| 10/31/11 - 03/25/12 |
04/02/12 - 05/27/12 |
Spring 2012 Session B - 8 Week session |
Course Materials
| Book Title: |
Marketing for Hospitality and Tourism, 5th Ed
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| ISBN: |
0135045592
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| Publication Info: |
Pearson
|
| Author: |
Kotler
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| Unit Cost: |
$107.00
|
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