BUSN622 - Small Business Strategy
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This course focuses on problems and opportunities encountered by small business owner-managers as they seek to accomplish growth in their enterprises. Approaches to selecting growth opportunities, acquiring and allocating resources, motivating employees, and maintaining control while not stifling the entrepreneurial spirit are emphasized. Topics covered include models of growth, the manager's propensity for and ability to manage growth, organizational life cycles, professionalizing family and life-style businesses, financial planning, control and accountability, market analysis, and the changing role of the board of directors. Students will develop a business plan emphasizing growth of an existing business.
Prerequisites
N/A
Corequisites
N/A
Schedule of Classes
| 09/26/11 - 02/26/12 |
03/05/12 - 04/29/12 |
Winter 2012 Session D - 8 Week session |
Course Materials
| Book Title: |
Effective Small Business Management 10th Ed - book is available at www.coursesmart.com. To purchase the e-book, you must be located in North America and have a billing address in North America.
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| ISBN: |
0132157462
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| Publication Info: |
Pearson
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| Author: |
Scarborough, Norman M.
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| Unit Cost: |
$187.00
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