SPMT630 - Sales and Promotions in Sport
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This course focuses on the fundamentals roles of developing, activating, and managing sport sponsorship through sales and promotion. Through shared practical examples, this course will view how to generate ticket sales through sport promotion and how to utilize e-commerce as a promotional tool in sports.
Prerequisites
N/A
Corequisites
N/A
Schedule of Classes
| 11/05/09 - 03/28/10 |
04/05/10 - 05/30/10 |
Spring 2010 Session B - 8 Week session |
| 12/28/09 - 05/30/10 |
06/07/10 - 08/01/10 |
Spring 2010 Session D - 8 Week session |
| 02/22/10 - 07/25/10 |
08/02/10 - 09/26/10 |
Summer 2010 Session I - 8 Week session |
| 04/26/10 - 09/26/10 |
10/04/10 - 11/28/10 |
Fall 2010 Session B - 8 Week session |
| 06/28/10 - 11/28/10 |
12/06/10 - 01/30/11 |
Fall 2010 Session D - 8 Week session |
Course Materials
| Book Title: |
Sport Promotion and Sales Management
|
| ISBN: |
073606477X
|
| Publication Info: |
Human Kinetics Publishers
|
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