MKTG307 - Consumer Behavior
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This course explores consumer behavior from determining consumer needs and wants, the process by which they are satisfied, and the environment in which the behavior occurs. The objectives of the course are to introduce the student to concepts developed in psychology, economics, and sociology and their relationship to consumer behavior, to involve the student directly in the study and analysis of consumer behavior, and to develop in students the ability to translate what can be learned into marketing action implications.
Prerequisites
N/A
Corequisites
N/A
Schedule of Classes
| 11/05/09 - 03/28/10 |
04/05/10 - 05/30/10 |
Spring 2010 Session B - 8 Week session |
| 11/30/09 - 04/25/10 |
05/03/10 - 06/27/10 |
Spring 2010 Session I - 8 Week session |
| 12/28/09 - 05/30/10 |
06/07/10 - 08/01/10 |
Spring 2010 Session D - 8 Week session |
| 01/25/10 - 06/27/10 |
07/05/10 - 08/29/10 |
Summer 2010 Session B - 8 Week session |
| 02/22/10 - 07/25/10 |
08/02/10 - 09/26/10 |
Summer 2010 Session I - 8 Week session |
| 03/29/10 - 08/29/10 |
09/06/10 - 10/31/10 |
Summer 2010 Session D - 8 Week session |
| 04/26/10 - 09/26/10 |
10/04/10 - 11/28/10 |
Fall 2010 Session B - 8 Week session |
| 05/31/10 - 10/24/10 |
11/01/10 - 12/26/10 |
Fall 2010 Session I - 8 Week session |
| 06/28/10 - 11/28/10 |
12/06/10 - 01/30/11 |
Fall 2010 Session D - 8 Week session |
Course Materials
| Book Title: |
Shopper, Buyer, and Consumer Behavior, 4th Ed
|
| ISBN: |
1426630506
|
| Publication Info: |
Atomic Dog
|
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