MKTG101 - Introduction to Marketing
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The objective of this course is to familiarize the student with the scope, terminology, and procedures of marketing in a modern firm. The various elements of marketing - price, promotion, distribution, and product planning - are carefully analyzed. Consumer motivation and the diffusion and adoption of new goods and services are studied. The student will complete a marketing plan of his own.
Prerequisites
N/A
Corequisites
N/A
Schedule of Classes
| 09/26/11 - 02/26/12 |
03/05/12 - 04/29/12 |
Winter 2012 Session D - 8 Week session |
| 10/31/11 - 03/25/12 |
04/02/12 - 05/27/12 |
Spring 2012 Session B - 8 Week session |
| 11/28/11 - 04/29/12 |
05/07/12 - 07/01/12 |
Spring 2012 Session I - 8 Week session |
| 12/26/11 - 05/27/12 |
06/04/12 - 07/29/12 |
Spring 2012 Session D - 8 Week session |
| 01/30/12 - 06/24/12 |
07/02/12 - 08/26/12 |
Summer 2012 Session B - 8 Week session |
Course Materials
| Book Title: |
Successful Marketing: Secrets and Strategies - E-book links provided inside the classroom
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| ISBN: |
1933895055
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| Publication Info: |
Planning Shop
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| Author: |
Rhonda Abrams
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| Unit Cost: |
$32.25
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| Book Title: |
Stateside & Canadian Students: The e-book is available online and the location/access information is provided in the classroom. If you wish to purchase the hard copy text, you may do so through the bookseller of your choice.
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| ISBN: |
Online Text Note
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| Publication Info: |
N/A
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| Author: |
N/A
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| Unit Cost: |
N/A
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