MKTG101 - Introduction to Marketing
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The objective of this course is to familiarize the student with the scope, terminology, and procedures of marketing in a modern firm. The various elements of marketing - price, promotion, distribution, and product planning - are carefully analyzed. Consumer motivation and the diffusion and adoption of new goods and services are studied. The student will complete a marketing plan of his own.
Prerequisites
N/A
Corequisites
N/A
Schedule of Classes
| 11/05/09 - 03/28/10 |
04/05/10 - 05/30/10 |
Spring 2010 Session B - 8 Week session |
| 11/30/09 - 04/25/10 |
05/03/10 - 06/27/10 |
Spring 2010 Session I - 8 Week session |
| 12/28/09 - 05/30/10 |
06/07/10 - 08/01/10 |
Spring 2010 Session D - 8 Week session |
| 01/25/10 - 06/27/10 |
07/05/10 - 08/29/10 |
Summer 2010 Session B - 8 Week session |
| 02/22/10 - 07/25/10 |
08/02/10 - 09/26/10 |
Summer 2010 Session I - 8 Week session |
| 03/29/10 - 08/29/10 |
09/06/10 - 10/31/10 |
Summer 2010 Session D - 8 Week session |
| 04/26/10 - 09/26/10 |
10/04/10 - 11/28/10 |
Fall 2010 Session B - 8 Week session |
| 05/31/10 - 10/24/10 |
11/01/10 - 12/26/10 |
Fall 2010 Session I - 8 Week session |
| 06/28/10 - 11/28/10 |
12/06/10 - 01/30/11 |
Fall 2010 Session D - 8 Week session |
Course Materials
| Book Title: |
Marketing: Real People, Real Choices, 6th Ed
|
| ISBN: |
0136054218
|
| Publication Info: |
Pearson
|
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