HOSP303 - Hospitality Marketing
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An introduction to the marketing of hotels, restaurants and clubs. Information on market segmentation, marketing research, public relations, promotions, packaging, pricing strategies and the future of hospitality marketing.
Prerequisites
Corequisites
N/A
Schedule of Classes
| 09/26/11 - 02/26/12 |
03/05/12 - 04/29/12 |
Winter 2012 Session D - 8 Week session |
| 10/31/11 - 03/25/12 |
04/02/12 - 05/27/12 |
Spring 2012 Session B - 8 Week session |
| 11/28/11 - 04/29/12 |
05/07/12 - 07/01/12 |
Spring 2012 Session I - 8 Week session |
Course Materials
| Book Title: |
Marketing In The Hospitality Industry
|
| ISBN: |
0866123555
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| Publication Info: |
Educational Institute of Am. Hotel & Motel Assoc.
|
| Author: |
Nykiel, Ronald A.
|
| Unit Cost: |
$72.50
|
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