Biography - Deanne M Larson

Deanne Larson
Doctor of Management Candidate in Information Technology Leadership with University of Phoenix, ABD; Chapters 1-3 of dissertation submitted for approval, awaiting proposal approval
MBA from Florida Atlantic University
PMP, CBIP
EDUCATION
Larson received an associate of arts degree from Palm Beach College in Computer Science, an additional associate of science degree from New England Institute of Technology, a Bachelors degree from Florida Atlantic University (FAU) in Computer Systems, Masters in Business Administration, also from FAU.

Ms. Larson is a doctoral candidate at the University of Phoenix. Ms. Larson’s doctoral degree is a Doctorate of Management in Information Technology Leadership to be received in December, 2009. Her doctoral dissertation research focuses on a grounded theory qualitative study on establishing enterprise data strategy.

Larson’s dissertation research focuses on developing an enterprise data strategy. An enterprise data strategy refers to an organization’s ability to define a strategy that builds trust and confidence in data as an asset. An enterprise data strategy allows organizations to consistently define, integrate, and retrieve data. Organizations often fail in developing an enterprise data strategy because of self-imposed boundaries that come from following a traditional approach to data management.

The general problem is that organizations lack a sufficient framework required to implement an enterprise data strategy. A sufficient framework is one that guides organizations in understanding the actions, methods, or practices that would make an enterprise data strategy successful. Actions, methods, and practices will define the framework for the strategy and be discovered through this study.

The specific problem that is researched in this study is to understand what actions, methods, and practices have contributed to a successful enterprise data strategy. Without this knowledge, organizations follow traditional data management practices and the strategy often fails.

The study’s significance to leadership is linked to one of the most challenging aspects of IT leadership, the ability to overcome traditional IT paradigms. Larson’s research examines a different paradigm of data management from traditional data management, data at an enterprise level, which conflicts and challenges what IT leadership has known and followed for the last 40 years.

CERTIFICATIONS AND ADDITIONAL TRAINING
She holds Project Management Professional (PMP) and Certified Business Intelligence Profession (CBIP) certifications. Larson attended AT&T Executive Training at the Harvard Business School in 2001, focusing on IT leadership.

PUBLICATIONS
She is a regular contributor to The Data Warehouse Institute (TDWI) publications and presents several times a year at conferences.

Published in DM Review, Nov 2003 Data Certification for Critical Business Needs; DM Review Tradeshow, April ,2004 BI Governance; Defining the Business Infrastructure for BI, TDWI Business Intelligence Journal, Fall, 2004, The 4 parts of BI Governance; TDWI Flashpoint (regular contributor); Training and Education for BI (2007); Business Intelligence Change Management (2008); The Enterprise Paradigm (2008); BI Portfolio Management (2009);TDWI Business Intelligence Journal, Fall 2009, BI Principles for Agile Development. Larson also presents regularly at industry conferences; Teradata Partners, 2002, Data Integrity Solutions and Strategies; Teradata Universe Asia 2003, Data Quality within the Data Warehouse; Teradata Partners, 2003, Data Integrity Solutions and Strategies, Measuring Success; National Center for Database Marketing, Dec., 2003, Data Integrity Solutions and Strategies; Information Quality Conference, 2004, Data Integration Solutions for High IQ;TDWI World Conference August, 2005 Unlocking the Mystery of BI Testing; Teradata Partners 2005 AT&T Wireless and Cingular Merger; How to Merge two Large Data Warehouses; TDWI World Conference 2005, 2006, 2007, 2008, 2009.



WORK EXPERIENCE
Larson is currently a consultant in the area of Information Technology and specializes in data warehousing and project management. She actively consults with Fortune 500 companies in the areas of high tech, manufacturing, and telecommunications. Larson held an executive position with AT& T Wireless as Director, IT Data Services & Architecture where for over 15 years led the data warehouse effort and program. She was responsible and accountable for cost center expense budget in excess of 20 million dollars.

She provided vision, direction and support to a team of 130 full time employees and 30 consultants, spanning three time zones. Partnered with senior leaders from Marketing, Fraud, Finance, Sales, Customer Care, and within IT to create strategic vision for the data warehouse organization and support ongoing business intelligence and analytical needs.

Larson is an adjunct professor at City University of Seattle where she teaches in the project management and IT departments. She is on the database area advisory board and is responsible for course development at City University of Seattle. Larson also teaches for University of Phoenix in the MBA program.

Larson is a member of the Project Management Institute (PMI), The Data Warehouse Institute (TDWI), and the Data Management International (DAMA).

PERSONAL INTERESTS
Ms. Larson is located in Seattle, WA and enjoys running, hiking, and skiing. She owns and operates two local businesses in the Seattle area and is active in her community with the Boys and Girls Clubs of America