Minors - Marketing

Undergraduate Level Minor - Marketing
Not available to Marketing majors.
(18 semester hours)

The student who graduates with a minor in Marketing will be able to:

Integrate the marketing function with fundamental business enterprise concepts and principles of management.
Apply basic marketing principles to a particular business
Develop a strategic marketing plan.
Apply various marketing strategies and techniques to align an organization’s marketing function with the overall mission and strategy of the organization
Develop a marketing plan for a business or a department.



	MKTG300 / MK300 - Principles of Marketing MKTG301 / MK302 - Principles of Sales MKTG400 / MK405 - Marketing Research MKTG401 / MK406 - Marketing Strategy *Select two additional courses from the list below:* MKTG302 / MK303 - Persuasion MKTG304 / MK307 - Public Relations MKTG305 / MK401 - Advertising MKTG306 / MK403 - Sales Management MKTG307 / MK408 - Consumer Behavior MKTG403 / MK404 - Marketing Management

American Public University System, American Public University and American Military University are not affiliated with American University.

American Public University System (APUS) is regionally accredited by the Higher Learning Commission (HLC) of the North Central Association and nationally accredited by the Accrediting Commission, Distance Education and Training Council.