Marketing
Not available to Marketing majors.
(18 semester hours)

The student who graduates with a minor in Marketing will be able to:

• Integrate the marketing function with fundamental business enterprise concepts and principles of management.
• Apply basic marketing principles to a particular business
• Develop a strategic marketing plan.
• Apply various marketing strategies and techniques to align an organization’s marketing function with the overall mission and strategy of the organization
• Develop a marketing plan for a business or a department.

MK300 / MKT 310 - Principles of Marketing
MK405 / MKT 414 - Marketing Research
MK406 / MKT 417 - Marketing Strategy
MK302 / MKT 312 - Principles of Sales

Select two additional courses from the list below.:
MK303 / MKT 313 - Persuasion
MK307 / MKT 315 - Public Relations
MK401 / MKT 410 - Advertising
MK402 / MKT 411 - Proposal Development
MK403 / MKT 412 - Sales Management
MK404 / MKT 413 - Marketing Management
MK409 / MKT 406 - E-Commerce
MK408 / MKT 407 - Consumer Behavior
MK410 / MKT 408 - Government Contracting
MK411 / MKT 409 - Contemporary Topics in Marketing