The Bachelor of Arts in Marketing attracts military recruiters and students from other walks of life who are drawn to a fast-paced environment and interested in careers in sales and/or promotions. Students gain self-motivation and self-confidence, the ability to work well with others, a creative approach to problem solving, a willingness to take appropriate risks, and the ability to spot trends. Graduates of this program typically go on to employment with the military, government, or corporate environments that involve product and service development, research, planning, distribution channels, logistics and transportation, sales promotion, sales, pricing strategy, advertising, and public relations.

Degree Program Objectives

In addition to the institutional and general education level learning objectives, the Bachelor of Arts in Marketing also seeks the following specific learning outcomes of its graduates.  With reference to each of the respective areas of marketing, graduates in this degree program will be able to:

• Integrate the marketing function with fundamental business enterprise concepts and principles of management, finance, strategic planning, and information systems.
• Apply marketing principles to a particular business.
• Use marketing research to identify and exploit business opportunities.
• Critically analyze an organization’s marketing function and assemble and apply the various marketing strategies and techniques that align with the organization’s mission.
• Develop a strategic marketing plan.
  

Degree Program Requirements

RQ295 / COL 100 Foundations of Online Learning (fomerly Academic and Career Planning) (3 semester hours) - Required as the first course in all undergraduate programs.

General Education Requirements (34 semester hours)
English Composition - 6 semester hours
EN101 / ENG 101 - Proficiency in Writing (Required)
EN102 / ENG 102 - Effectiveness in Writing or
EN202 / ENG 200 - English Composition and Literature

Social Sciences - 6 semester hours
SS101 / ECO 101 - Microeconomics
SS102 / ECO 102 - Macroeconomics
SS111 / GEO 101 - Introduction to Geography
SS133 / SOC 111 - Introduction to Sociology
SS134 / PSY 101 - Introduction to Psychology 
SS190 / ANT 100 - Introduction to Anthropology
SS210 / CFD 220 - Human Sexuality  
SO220 / SOC 220 - American Popular Culture

Science - 4 semester hours including required 1 hour labs
SC100 / SCI 100 - Introduction to Biology
SC198 / SCI 100 L - Introduction to Biology Lab
SC101 / SCI 110 - Introduction to Chemistry
SC199 / SCI 110 L - Introduction to Chemistry Lab   
SC102 / SCI 102 - Introduction to Human Anatomy & Physiology 
SC122 / SCI 102 L - Introduction to Human Anatomy & Physiology Lab
SC103 / SCI 103 - Introduction to Physics 
SC123 / SCI 103 L - Introduction to Physics Lab
SC104 / SCI 104 - Introduction to Astronomy
SC124 / SCI 104 L - Introduction to Astronomy Lab
SC106 / SCI 106 - Introduction to Oceanography 
SC126 / SCI 106 L - Introduction to Oceanography Lab
SC107 / SCI 107 - Introduction to Meteorology
SC127 / SCI 107 L - Introduction to Meteorology Lab

Mathematics - 3 semester hours
MA110 / MA112 / MAT 110 - Introduction to College Algebra and Trigonometry / College Algebra, or
MA111 / MA113 / MAT 111 College Algebra and Trigonometry / College Trigonometry, or
MA125 / MAT 125 - Math for Liberal Arts Majors, or
MA225 / MAT 225 - Calculus

History - 6 semester hours
HS101 / HIS101 - American History to 1877
HS102 / HIS 102 - American History since 1877
HS111 / HIS 111 - World Civilization I
HS112 / HIS 112 - World Civilization II
HS121 / HIS 121 - Western Civilization Before The Thirty Years War
HS122 / HIS 122 - Western Civilization Since Thirty Years War
HS215 / HIS 223 - History of the American Indian
HS217 / HIS 221 - African-American History before 1877
HS218 / HIS 222 - African-American History since 1877

Humanities - 3 semester hours
HM101 / SPA 100 - Spanish I 
HM102 / SPA 101 - Spanish II (Prerequisite: HM101) - or other foreign language
HM200 / MUS 200 - Music Appreciation
HM230 / REL 201 - Introduction to World Religions  
HM240 / ART 200 - Art Appreciation  
HM277 / PHI 200 - Introduction to Ethics
PH101 / PHI 101 - Introduction to Philosophy

Literature - 3 semester hours
HM201 / LIT 220 - American Literature before the Civil War
HM202 / LIT 221 - American Literature from Civil War to Present
HM221 / LIT 210 - English Literature: Beowulf to 18th Century
HM222 / LIT 211 - English Literature: 18th Century to Present
HM211 / LIT 201 - World Lit through the Renaissance
HM212 / LIT 202 - World Lit since the Renaissance

Political Science - 3 semester hours
SS121 / POL 210 - American Government I
SS131 / INR 210 - International Relations
 

Core Courses (27 semester hours)
MC300 / MGT 310 - Principles and Theory of Management
MC301 / MGT 314 - Management Ethics
MC302 / COS 315 - Management Information Systems
MC304 / MGT 315 - Management Communications
MC306 / MAT 302 - Applied Statistics (Prerequisite – MA110/MAT 110)
MC307 / ACC 331 - Budget Development and Execution
MK300 / MKT 310 - Principles and Theory of Marketing
MK405 / MKT 414 - Marketing Research
MK406 / MKT 417 - Marketing Strategy

Major Courses (15 semester hours)
A student enrolled in the Marketing Program must take five (5) three credit courses from the following list
GM450 / COM 455 - Public Information Management/Media Communications
MK302 / MKT 312 - Principles of Sales
MK303 / MKT 313 - Persuasion
MK305 / MKT 314 - Strategic Internet Marketing
MK409 / MKT 406 - E-Commerce
MK408 / MKT 407 - Consumer Behavior
MK307 / MKT 315 - Public Relations
MK401 / MKT 410 - Advertising
MK402 / MKT 411 - Proposal Development
MK403 / MKT 412 - Sales Management
MK404 / MKT 413 - Marketing Management
MK490 / MKT 490 - Independent Study: Marketing
MK410 / MKT 408 - Government Contracting
MK411 / MKT 409 - Contemporary Topics in Marketing

Electives (42 semester hours)
Select any courses that have not been used to fulfill core or major requirements. Credits applied toward a minor or certificate in an unrelated field may be used to fulfill elective credit for the major.

Total = 121 semester hours