The student who graduates with a minor in Marketing will be able to:
Integrate the marketing function with fundamental business enterprise concepts and principles of management.
Apply basic marketing principles to a particular business
Develop a strategic marketing plan.
Apply various marketing strategies and techniques to align an organization’s marketing function with the overall mission and strategy of the organization
Develop a marketing plan for a business or a department.
MK300 / MKTG300 - Principles of Marketing
MK405 / MKTG400 - Marketing Research
MK406 / MKTG401 - Marketing Strategy
MK302 / MKTG301 - Principles of Sales Select two additional courses from the list below:
MK303 / MKTG302 - Persuasion
MK307 / MKTG304 - Public Relations
MK401 / MKTG305 - Advertising
MK402 / MKTG402 - Proposal Development
MK403 / MKTG306 - Sales Management
MK404 / MKTG403 - Marketing Management
MK409 / MKTG404 - E-Commerce
MK408 / MKTG407 - Consumer Behavior
MK410 / MKTG405 - Government Contracting
MK411 / MKTG406 - Contemporary Topics in Marketing
